1-866-930-0367


Posts tagged: search engine optimization

What there is to know about SEO

People attempt to complete search engine optimization, also known as SEO, by themselves. However, just like an illness, it can be cured with or without a doctor; it just takes more time and more stress on yourself; which leads to the professionals stepping in, just like SEO companies.  Leave it to the professionals to take care of the hassle. In most cases SEO will not be completed properly if done on your own. The first indicator of a sufficient SEO company is if they are top ranked on major search engines themselves. If they can’t get themselves there how do you suppose they will get you there?

SEO involves going over proper keyword phrases that relate to your company along with other strategies.

Why do sites fall behind? Because content or work isn’t properly or at all optimized. With search engines, typing an inquiry or search term is responded by retrieving sites surrounded by those specific keywords. On the other hand it isn’t just about your keywords, but also taking other factors into account.

Social bookmarketing and continuous blog postings are such an essential part to increase your rankings on search engines. Very brief, social bookmarketing is an internet user method to store, organize, manage and search bookmarks of a specific resource found online. Blog posts or b.l.o.g is another acronym for Better Listings On Google.

Inbound and outbound links are extremely important. The more built links, the better! Think of it as having a sales rep on different websites bring in different clients to your company. These similar keyword links are placed on sites, and if clicked on, the consumer is directed to your site. The more Google notices your site all over search engines, article directories, etc. the more Google recognizes your visibility to your website and the higher you will be ranked with more visibility!

Researching or reading everything in regards to search engine optimization can be problematic. Trying to take over or attempting to complete tips, tricks or methods is like too many people cooking in the kitchen. These basic rules should be followed and done the right way. When in doubt, leave it to the professionals. In other words consult and hire an SEO professional.

Search Engine Session!

Search engine optimization professionals and even webmasters follow search engine guidelines in order to gain the highest rankings on them. Paid search marketers pay in order to be highlighted on them; and consumers use them while exploring for businesses, entertainment, answers or information.

 

For many years now, the search engine industry has developed into the prosperous condition it has grown to be today. As everything else in life, search engines come and go; however those major search engines that still stand today, are the ones you and your company want to target for first page placements!

 

Google is the most dominate search engine to date. Google appeals to roughly 60% of worldwide searches at 37 billion. Most common search engines in the U.S. include Google, Bing, Yahoo, Ask.com and AOL. All of these combined consist of hundreds of billions of searches each month.

 

Other Major Search Engines throughout the World

 

Google takes the place as the most popular search engine in the U.S. and even most of the world. Search engines in other countries like Google, have maintained to be more dominate as well. If your business is interested in marketing other countries this information may benefit you.

Baidu, in China, can be considered MVP with more than three out of every four searches made on their engine. Baidu, like Google also offers PPC management which is also similar to AdWords, These AdWords are placed as the highlighted top portion or the right side margin of results.

 

Yandex, in Russia is the most used search engine over all the Russian-language search engines. This engines tactic is to focus on algorithms and data in the Russian context.

 

Guruji, in India focuses on displaying better results to Indian searchers. Relating to Yandex they also use algorithms towards the Indian context. Everyday there are new articles that contain over 1,000 live feed including news and entertainment.

 

Search engines and Search Engine Optimization (SEO) is such an essential part to expanding your business to others through the web.

B.L.O.G.

Better Listings On Google

Blog creation is not all just for entertainment but for business matter as well. Here’s how it works. Blogs, no matter what the business may be, can increase your visibility on search engines; if done right. The way Google ranks companies is by initiative. If there are continuous blog postings, or links in regards to the same matter of business you’re dealing with, then Google will pick up on your main keyword phrases and keep you in mind when those specific keywords are typed into a query. Blogs help small business gain top page placements on Google. You have to remember, that search engine optimization, also known as SEO, takes great partnership with blogs. Because you are sharing productive content about subjects associated with your organization, you receive these higher rankings above those who don’t take the time to do so.

Here are some options to begin blogging:

Blogger

The grandfather of blogging started off with Blogger. Blogger is a easy, quick site for begging bloggers. Blogger is also owned by Google. In other words your content will be set live on the server.

Tumblr

Tumblr & Posterous are very similar. They both are “Twitter-like” and break the posts into specific categories. These categories can be divided into photos, quotes, music and more. This is a great way to keep a live stream going. Tumblr is known to be an effective place to create a community around your findings and sharing your new ideas.

WordPress

As one of the most popular blog platforms today WordPress is free and easy to customize. WordPress is available for everyone and anyone to begin right away. WordPress is also known as a hosting service, so do not be confused. WordPress is supported by a volunteered community who work very hard to improve the platform every day.

Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.

What you need is what we have!

Optimizing a website for top search engine results takes time and strategy.

A statement from a doctor towards your health is far more trust worthy than your friends opinion right? Why is that? Because the Doctor has a degree and profession in health care. Same goes for Internet marketing. You can’t have your friend tell you how to market your company nor attempt to do it! That’s why there are professionals to take over the hassle for you! Search Engine optimization or any type of internet marketing campaign needs the statement and expertise from a professional! Elite Marketing Solutions; free of charge, offers you a chance to speak with one of many Senior Web Analysts. These professionals will go over the type of work you and your company may need to expand your visibility successfully.

Four main topics to review:

Keyword phrases: Which keyword terms your company will be first page placed?

Your competition: Who is ranking above you and why?

Exposure & Location: What areas would you like to provide your type of service to?

What are you online marketing goals? Recommended strategies to achieve those goals!

What is the importance?

  • Keywords target inquires related to your business.
  • Learn techniques to surpass your competitors; BE the competition!
  • Are you providing your service nationwide? Or local? Different methods are taken towards both.
  • Knowing what you need is important to accomplish what you want!

With the knowledge and advice from an expert here at Elite Marketing Solutions, there is no stopping you to achieve your branding, visibility and exposure triumph! Call now and set up a date to have a free website review.

 

The Key Word is Keywords

When trying to target a certain audience to draw the most attentive and accurate audience one must spend a significant amount of time focusing on keywords. A keyword record is a list of detailed and descriptive words that are used to deliver the proper information to users who may be in need of your type of business.  The keywords that you choose should be similar to your webpage along with the city or state you want to target.

One of the first steps in getting started with any SEO campaign is determining your most relevant keyword phrases to your type of service and or product. Making sure that the most valuable keyword terms are presented is so crucial; for this is a prime way for people to view your site and see what there is to offer. In doing so, keep in mind the final accomplishment are those potential clients becoming final sales.

Choosing the proper keywords depends on the audience you would like to target. Depending where located, which search engines are typically most used or are the most popular. Above all and most importantly which words someone can easily associate your business with.

For the united states as example; Yahoo, Bing, Google etc. are most commonly used worldwide. 84% of people that surf the internet have used search engines. 87% of search engine users admit that they locate the information searching for through search engines. If a company can guarantee you first page placements on these major search engines; what is there to lose? Why are you wasting your time?

Elite Marketing Solutions will take the time to set up essential keyword phrases that will benefit you and your business and make it sky rocket off the roof! Elite Marketing Solutions ranges from all internet marketing purposes but one key element we are known for is our SEO work. Give us a call and get a quick easy quote from one of our Senior Web Analyst, who will take the time to view your site, your competitors along with much more information for you to benefit from.

Mobile Websites 101

There are over 2.5 billion mobile phone users in the world and the numbers are quickly increasing.  Additionally, many of them are applying internet access to their phones, making it easy for them to browse online while on the go.  For this reason, website owners are reconfiguring their settings to fit the standards of mobile devices.  Some phones, such as iPhones, have the capacity to upload any site, whether it is reconfigured or not. But most every other phone, particularly older versions, do not support the capacity of a regular website. Small screens require smaller space.  By decreasing the size of your site to fit 20MB, you will become accessible and viewable to any mobile website user.

To further understand what is needed to make your website mobile-accessible, you may want to first access your website from a cell phone and analyze what you see. Does it even load? Can you view important information on your website? What can be accessed on the site and what is missing? Many websites have flash features that do not work on phones at all.  In order to make the site mobile ready, you may have to remove this feature completely and replace it with something else. The main thing to keep in mind is the user and what is most important that they view on your site.

Here are 5 essential steps to keep in mind when altering your website:

  1. 1. Trim Down Content- Mobile phones do not have the same capacity as regular computers when it comes to uploading content. Therefore, it is important to trim down unnecessary content. Depending on what your company is selling or promoting, you need to decide what the most important features are and alter your site around these features. If you own a restaurant, for example, you may want to stick with the most essential information such as contact information, a map and directions to the restaurant, a menu and maybe any special promotions you are having. By doing this, you are not only making your site mobile ready but are also developing the key selling features of your site. Your clients will have an easier time accessing the important information from your site and will not waste time searching through useless pages.
  2. Immerse Content into Single Columns- Because phone screens are smaller than monitors, having multiple columns can often confuse and frustrate a user.  Having a single column that the user can scroll up and down on is much more practical.  They will find all the information they need easily and won’t find themselves spending minutes just to scroll through a page.
  3. Prioritize Your Content- While a regular website can easily spread their content all over a web page, mobile phones are harder to sift through. It’s important to prioritize your content, offering the most important features at the top or bottom of the page so that they are easily found by users.  For example, if you are selling brand apparel, it may be best to add a search browser or a drop down menu at the top or bottom of the page. That way users can just type in or search through categories to find what they are looking for. All information such as text and photos will then be placed in the middle of the page. The main idea is to make the site as user-friendly as possible.
  4. Customize Text Entry For Mobile Users- Typing on a mobile phone can be a lot trickier than typing on a standard keyboard.  Often times, users will make grammatical mistakes and take up lots of time typing in information.  This is why adding features that will require less typing are best.  Program “My Account” settings on your mobile site that will enable clients to simply type in their information one time and access it whenever they want.  This is especially handy when they are purchasing from your site! Also, instead of requiring a password to be entered to access a site, maybe install a pin feature that only requires numbers. Another big feature that is offered on mobile phones are inbuilt functionalities that will enable the user to access addresses and maps, make calls by simply clicking on a number and find the nearest restaurant, hospital, etc. of their choice.
  5. Design For Touch screen & Non-Touch screen- While it is key to fit as much important information as possible into your mobile site, it is also important to bear in mind the accessibility of certain features on the site.  Because touch screen users browse a site with their fingers, clicking on things can be a clumsy challenge.  If you make crucial links too small, it can be a challenge for them to access the link.  Make sure to make links a bit larger and easier to read and access.

5 Common SEO Myths

Let’s face is, the world is filled with myths and the internet is no different! Most of these myths are relatively harmless, but problems arise when people actually believe and act upon them.  The Search Engine Optimization industry has a bountiful amount of myths that often get many people in trouble because they take them to be true.  Not only are they seen all over the web, but businesses actually feed these myths to innocent bystanders in hopes of making some extra money.  The key is to be knowledgeable about what the industry is really about and what realistic expectations you should have. This is especially important if you are planning on signing up with an SEO company. By doing your homework, you can save yourself lots of time and ultimately, lots of money.  To get you started, here are 5 very common SEO myths you should avoid at all costs!

  1. 1. SEO Guarantees a #1 Spot- If a company is guaranteeing a #1 spot on Google or any search engine for a key phrase or website name, run in the other direction!  SEO fluctuates constantly and is such a competitive industry that there is no way anyone can guarantee a #1 placement.  Period.
  2. 2. SEO Works Instantly- SEO does not work instantly. Again, if any company is dishing this myth out to you, be wary.  SEO is a very involved and time-consuming process.  Not only does it take time for webmasters to develop the code and optimize your website, but you must allow the search engines time to index your site and decide where your website will rank on their SERPS (Search Engine Result Pages.)
  3. 3. SEO Is a One Time Deal- This is a very common notion that many website owners seem to have.  Once they have applied SEO to their website, they think they are set for life.  This is simply not true.  SEO is one of those tactics that needs constant updating and supervision.  This may seem like a hassle, but honestly, it is worth it if you want your website to rank.
  4. 4. SEO Can Be Done By yourself- Sure, anything can be self-taught!  However, SEO is not something you can learn overnight… or even in a month.  The tactics are so in depth and they are in constant transformation and fluctuation.  In other words, what is pertinent one day, may not be important the next.  Therefore, it will probably be far more time efficient to hire a professional SEO to do the work for you.  It may seem costly, but you must realize that you are paying for quality! If you want something done right the first time, it’s best to hire an expert.
  5. 5. Search Engine Submissions Work- Nope! Don’t waste your money or time trying to submit your website to search engines because SEO doesn’t work this way. Search Engines want you to put in the hard work it takes to get ranked, so trying to pay them off isn’t going to buy you much. If a company is trying to sell you this tactic, tell them no thanks!

How To Handle Angry Clients

Whether you are in the SEO industry or any other industry, there will always be frustrated or angry clients to deal with.  Some are reasonable and others are irrational, but either way, you must deal with them in a professional and courteous manner.  This is important not only because it is part of owning a business, but because your clients are pretty much the essential aspect of that business.  Without them, your business will most definitely fall apart. Therefore, keeping them nice and happy should be your top priority! If you do encounter an angry client, here are five essential steps to resolving the issue and establishing peace.

  1. Keep Cool- Sure, it is human nature to get angry when someone is hostile toward you. But when it comes to customers, you must always remember that they are always right- even when they aren’t.  Therefore, no matter what the client says to you, you must always keep your composure.  Do not fight back but instead, respond in a confident and composed demeanor.  Express no hostility!
  2. Listen & Acknowledge- Again, the client wants to always feel as if they are in the right.  After all, they are the ones spending money on your business.  It is important to let the client express their concerns and comments- so let them vent! Listen to what they have to say and acknowledge where you are at fault.  This makes the client feel as if they have valid points and more importantly, that you are on their side.
  3. Ask Questions- After you have heard the client out, ask questions that are relevant to their concerns.  How can you better help them? What moves should you make to adjust to their needs? In essence; what will make them happy?
  4. Agree on a Solution- This is important! Here you will establish what you promise to do for them.  Come to an agreement on what changes are necessary to keep them as a client.  Remember, make sure that they are happy with the solutions you are offering.
  5. Go Above and Beyond- Once a solution is agreed upon by you and the client, you are not only going to meet that goal, but go above and beyond that.  This tells the customer that you are willing to go the extra mile for them and that they are a true priority.  Honestly, this tactic should be used with all clients you encounter, whether they are angry or not!

How a Sitemap Can Save Your Website

When it comes to promoting your business, your clients are the main people you need to worry about impressing.  However, this also means that in order to get to your client, you must first learn effective advertisement mediums. On the internet, your biggest hurdle will be with the search engines.  So many people use search engines to look for products and services they need, that advertising yourself on a search engine is now almost a necessity.  Therefore, truly understanding the best way to get noticed on a search engine is imperative to your business.  Almost every day, new developments are popping up in the search engine optimization world and sitemaps are only one of them.  A sitemap is now becoming a fantastic way for search engines to crawl your site without missing any of the pages within your site.  This results in better rankings for your website!

But what is a sitemap? Simply put, a sitemap is a map used to guide your visitors on what is available to them on your website. But more importantly than that, the sitemap is an XML file specifically designed by webmasters to inform search engines which pages on their website are available for them to crawl.  The crawlers simply pick up all the URLs listed on the sitemap and are able to easily extract information about each webpage with the information linked within the sitemap. Typically, search engines will crawl a website and are guided from page to page by links. This is effective but often times, they can miss pages and links may lead them away from your site. However, search engines that accept sitemaps are able to crawl websites with much more ease and in being directed by the sitemap, do not miss any pages within the site.

How does this help you? Well, the more pages that are crawled and indexed by search engines, the higher visibility you have online.  This means that all pages on your website will be picked up and become viewable to people browsing online.  By optimizing each of the pages on your website to the greatest capacity, your site will rank highly on search engines.  The ultimate goal is to be on the first page on Google, Yahoo, Bing, etc.  Of course, a sitemap is only one of the many steps necessary to optimize yourself effectively online.  By combining this with all other SEO factors, you will be on the way to developing a profitable online marketing campaign.