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Posts tagged: search engine optimization

Manual SEO vs. Automated SEO

Obviously, everything is easier when it is done automatically, but does it make it better? Software has made it easy for people to sit back and relax while the work is being done.  Manual SEO has been around for a good while and any expert will let you know that it is time consuming and takes quite a bit of dedication and effort.  So, like any good plight to the future, online marketing has now moved into an automated format as well! This is both good and bad because while you are able to implement the SEO without any effort of your own (save for downloading the software and clicking a few buttons), you may not be getting the same quality performance.  In essence, automation strives for quantity over quality.  Manual, on the other hand delivers substantial quality, but at a slow rate.  So which method is better?  Truth be told, manual methods will always be the better choice when it comes to SEO.  Although SEO relies heavily on beating out the competition, it really comes down to how much real effort you have put into your SEO.  Especially since the launch of Google Panda, search engines are dissecting the campaigns of all websites, ensuring that they produce quality backlinks, content and keywords.

  • Quality Backlinks- You cannot produce a quality SEO campaign without backlinks.  Furthermore, backlinks can be hard to come by.  This is why it is crucial to make this a manual process.  Automated SEO can bring you backlinks, but most of the time, these aren’t quality backlinks at all.  In other words, all those automated results can be a waste of time and money.  When you do these manually, you are guaranteeing quality because you are able to track and pick these yourself.

  • Content- Content is also a component of SEO that cannot be done through automation.  Algorithms are constantly searching for fresh content and this can only be done by hand.  Content has to be relevant to your website as well as be able to captivate and hold your audience’s attention.
  • Keyword Optimization- Knowing what keywords will be most effective for your marketing campaign requires you to not only understand your business to the fullest, but also do some research online.  You will have to view which keywords are the most searched for, which are most highly used by your competition and which will benefit your business the most.  Don’t leave it up to automated optimization to determine these things!

How Important Is First Page Placement

The importance of first page placement can not be overstressed. In order for a website to thrive and convert sales it has to be visible. In general, unless a person follows a link from another site, they will only look at the first page of results. On rare occasions they may go through the first five on the second page. Those sites that struggle for the bottom results will ultimately fail. Here are a few tips on how to capture first page placement in the search engines.

The first thing to consider when trying to obtain first page placement is keyword research. There are many good services available that will offer you a keyword search run for a reasonable price, but you will still have to cross check those with a Google tool to make sure of the frequency and relevance of each keyword. Sometimes the best attack is to go after the less common keywords first. Being ranked well for longtail keywords will still drive some heavily targeted traffic to your site and increase your sales rate. Once you have established your site in the longtail region, go after the most heavily competed for keywords. It will take more effort to capture any kind of placement for these, but the effort will be rewarded with heavier sales.

Keyword selection, use, and distribution are very important items, but they are all for naught without a consideration of the other on page factors of your site. Meta tags, content, and url normalization have to be looked at before you will capture first page placement. Meta tags have to contain your keywords. URL normalization will help the search engines’ spiders to follow and index your site. Always remember that content is king. You have to use a proper keyword density- 1-3% – to avoid spam penalties. People have to feel that the content is written for them or they will not trust your site enough to buy from you.

First page placement is the Holy Land of the internet. Sales flow every day from that placement. When you try to capture on of those top ten spots, consider whether or not you truly have the time to make it happen or should you hire an outside company to get you there quickly and efficiently.

Article Writing And Submission: A SEO Must

Search engine optimization is the life blood of every website. Content is king in order to climb the search engine position chart. Article writing and submission can help you with both. For the most part website owners find article writing to be a daunting task. That’s not to mention the time consumed by submitting those same articles to the large number of directories necessary to effect a change in your page position. Is it all really worth it? Here are two reasons that article writing and submission are an SEO must for every website.

Backlinks

You may be thinking ”Duh!”, but articles submitted to directories are backlinks that are permanent and one way. No link exchange is needed or subtly required. Article writing and submission can gain you more links, faster than any other approach in the web 2.0 environment. These are seen as relevant links that help to garner higher page positioning than spam links from around the web. The secret is the keyword density and the quality of the content of your articles. Junk articles that do not hold your readers interest will be a waste of time. Those same articles may be looked upon as spam by the editors of the article directories and refused, anyway.

Targeted traffic

Article writing and submission will help to put your website in front of people who are interested in the product you are writing about and, ultimately, trying to sell. The average reader researches a product and reads about it for the express purpose of buying that product at some time. Your job as a website owner is to provide them with the information they are looking for so that they feel a sense of trust in buying from you. This is where an overt sales pitch may get them to click farther down the search engine results and look for better information elsewhere.

Article writing and submission pulls targeted traffic and quality backlinks to your site. That is a simple sentence, but such a complicated and time consuming concept. Most people find that they can not write interesting copy, original content, or do not have the time to write and submit their work. Hiring a company to perform one or both of these services could put you way ahead of your competitors.

Why hire a professional to do affordable SEO for you?

People who want to improve traffic to their site, create their site in such a way that search engine optimization will be utilized properly. Other people hire professionals to do the job for them.

Perhaps one of the biggest debates when you are starting your own small internet business is whether or not you need to do your own affordable SEO or hire a professional. Of course, if you do not know anything about SEO, then it would be wise to hire someone, to do it for you. But if you are armed with a vast knowledge about the subject, then you can do it on your own. However, before jumping on a decision, you need to consider first what you will be getting if you do your own affordable SEO or not.

If you are still starting out your small business SEO, then you probably do not have a very big money to invest on SEO.  It has always been a misconception that hiring an SEO company can be expensive. There are companies that do charge a lot. But, if you know where to look, then you can definitely find the right SEO that will provide you with an affordable service. Hiring an affordable, yet professional SEO company omits the chance of you committing any errors when it comes to building your SEO.

Of course, people think that building their own SEO is cheaper than hiring a company. However, this is not entirely true. You may have evaded spending too much by not hiring an affordable SEO company but what you did not realize is that, building your website incorrectly leads you to opportunity losses. Thus, hiring an SEO company is the best way to ensure that you are not wasting your money. Sure, the cost might overwhelm you at first but you are definitely going to save a lot, in the long run.

One of the disadvantages of doing it yourself is that you need to keep up with the technology, all the time. This means that you need to invest on your education so that you can keep up with all of the trends, aside from maintaining your business. Basically, technology changes everyday and keeping up with it is something that can be very hard to do. You ought to go back to old school to be able to maintain your website.  Thus, hiring a professional can free up your energy and time, so that these can be invested in managing your business.

Basically, organic SEO can be important in improving the traffic on your site. So it is important to consider building it in a way that you will gain more revenue than loose them.

How to increase traffic using Article Writing and Distribution

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these business choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third step. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which means using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.