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Posts tagged: Search Engines

Using Small Business SEO to Compete with Corporations

When you’re talking about small business SEO, it becomes immediately apparent that your job is going to be much more difficult than it is for larger corporations or companies. Your scope of influence is much smaller. At least, for the time being. The constant struggle includes the fact that things are always changing and, unless you have the money to pay for professional marketing, it can be hard to keep up with the big bucks. In this day and age, time is money and money is time.

So let’s talk about the elephant in the room. What can you do about search engines that favor big name companies? Not only are they given preference, but big companies have more experience with SEO. How do you keep up?

First of all, you’ll need to stay committed to your company and your goals, despite your frustration. Commitment always gets the job done.

Second, get your website out into the world through social media pages. Even by talking about your business on your own private page or by getting your friends to share your website, you’ll be able to increase your coverage. This requires a little extra time and effort on your part, but asking friends and family to promote your website or business through social media is a smart way to increase your traffic. Every big corporation has some kind of social media page, so make sure that yours is always updated and active in order to compete with other websites.

Lastly, make sure that you are using updated text and descriptions. Titles and headings are what people are searching for. That’s what SEO is all about; getting better efficiency with search results. Using these tips, small business SEO can be simple and effective.