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Posts tagged: seo marketing

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Blogging

 

If you are a blogger, then you are probably able to identify the relevance and importance it places to your brand. Blogging allows you to express anything you are passionate about; it is a form of expression that has no limits. It allows the world to hear your voice and spreads word of mouth. While blogging, the more personable you are, the better chance you have of pulling your readers in. Using relevant keywords also goes a long way, and allows traffic to form within your web page. Ultimately boosting the number of clients you may have.
Educating your readers and creating a sense of depth is crucial because you readers will be more inclined to re visit your page. Allowing your passion and drive to show through your writing is key.
Tips on successful blog writing:
• Keep it simple
• Get through to your audience
• Always remember to connect with your readers
• Honesty and sincerity goes a long way
• Make sure your content has a clear and concise theme
• Write with conviction

Keeping these tips in mind builds a powerful foundation for successful blogging and committed readers. Remind yourself to constantly post and keep your site fresh. This also displays a sense of responsibility and drive.

The significance of Keywords

#Keywords

There are billions of searches each day on popular search engines worldwide.What makes an actual search successful? The correct and fitting keyword of course! A keyword is a phrase or a single word that is used to find the best fitting website. For instance, say you were looking into purchasing a brand new bike. You may want to google bikes for sale, affordable bikes, cheap bikes, nice bikes etc.

Once you have submitted your search inquiry, a long list of results will be provided for you to conveniently browse web pages ultimately enabling you to find the perfect bike for you. Just a few short words or concepts hold such great significance. Keyword searches are one of the most important factors in the SEO field.

The total amount of keywords in SEO depends what word can provide the site with the appropriate and acceptable targeted traffic to create organic results.

#Keywords #Are #important

Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.

Expanding Your Website Internationally

Nowadays, it is almost crucial that you be able to expand your business internationally.  Technology has allowed the world to become more interconnected and therefore, this has made it much more possible for businesses to spread their wings to worldwide territories.  There are many factors you should take into consideration before you launch an international site.  Changes will have to be made on your existing website so that it better suits the needs of your international clientele.  Of course, this is easier said than done.  However, the results will be surprisingly profitable and worth your time and money.

  • Who is Your Target Audience?- First, you must figure out who your target audience is going to be.  Will you be dealing with a specific country or continent?  What languages will you have to take into consideration? If you cannot afford to have your website translated manually, you can look into features like Google Translate Tool. After all, communicating with that target audience is such a crucial part of any business plan.  Know your audience first and build a campaign around their needs.
  • Localize the Website- Once you have figured out who you are targeting, you can now figure out what changes will most effectively benefit your audience.  Aside from language, you must also adjust your content and delivery accordingly.  Take the culture into consideration while doing this! Every client or potential client wants to feel as if they are understood, so presenting a website that caters to their cultural inclinations will be highly beneficial.
  • What Search Engine?- Google may seem like it rules the world but the truth is that some countries deal with their own search engines.  Russia, for example, uses Yandex and in China Baidu is most widely used.   This is important to know because when it comes to website marketing, search engines are an imperative part of the process.
  • How Do You Want to Optimize?- Once you have established which search engine dominates the country or region you are dealing with, you must figure out which form of optimization will better serve you and your audience.  This requires research! After all, keywords and link building are only two of the factors pertaining to PPC and SEO optimization.
  • International Currency & Regulations- This may seem obvious but often, businesses do not take this into consideration when they are expanding internationally.  Currency translation as well as tax regulations are highly important.  This is especially important if your site offers shipping services.  Similarly, be aware of laws and regulations each country has as far as doing international business goes.  You do not want to end up in unnecessary trouble because of this!

Manual SEO vs. Automated SEO

Obviously, everything is easier when it is done automatically, but does it make it better? Software has made it easy for people to sit back and relax while the work is being done.  Manual SEO has been around for a good while and any expert will let you know that it is time consuming and takes quite a bit of dedication and effort.  So, like any good plight to the future, online marketing has now moved into an automated format as well! This is both good and bad because while you are able to implement the SEO without any effort of your own (save for downloading the software and clicking a few buttons), you may not be getting the same quality performance.  In essence, automation strives for quantity over quality.  Manual, on the other hand delivers substantial quality, but at a slow rate.  So which method is better?  Truth be told, manual methods will always be the better choice when it comes to SEO.  Although SEO relies heavily on beating out the competition, it really comes down to how much real effort you have put into your SEO.  Especially since the launch of Google Panda, search engines are dissecting the campaigns of all websites, ensuring that they produce quality backlinks, content and keywords.

  • Quality Backlinks- You cannot produce a quality SEO campaign without backlinks.  Furthermore, backlinks can be hard to come by.  This is why it is crucial to make this a manual process.  Automated SEO can bring you backlinks, but most of the time, these aren’t quality backlinks at all.  In other words, all those automated results can be a waste of time and money.  When you do these manually, you are guaranteeing quality because you are able to track and pick these yourself.

  • Content- Content is also a component of SEO that cannot be done through automation.  Algorithms are constantly searching for fresh content and this can only be done by hand.  Content has to be relevant to your website as well as be able to captivate and hold your audience’s attention.
  • Keyword Optimization- Knowing what keywords will be most effective for your marketing campaign requires you to not only understand your business to the fullest, but also do some research online.  You will have to view which keywords are the most searched for, which are most highly used by your competition and which will benefit your business the most.  Don’t leave it up to automated optimization to determine these things!

What to Look for In an SEO Company

Let’s face it, when it comes to SEO Companies, you have TONS of options.   Not only that, but they all claim to be able to work magic on your website, or in other words, jump start your business and get you the traffic and profit you are looking for.  However, it is smart to be wary of what is out there.  Not every SEO company has your best interest in mind and will tell you anything and everything to dig into your pockets.  That’s why you have to be proactive in your search and know the essentials of finding an SEO company.  Here are 5 vital things you should look for in an SEO company.

  • Make Sure They are Ranked on Search Engines- An SEO Company is supposed to get you ranked on search engines, right? If you can’t find them on the first page of any search engine for vital keywords like SEO Marketing then they probably don’t know what they are doing.  Why would you want to do business with a company that can’t even do for itself what it promises to do for you?
  • Look For Client Feedback & Testimonials- True, testimonials on a company website can be written up by anyone.  However, people leave feedback all over the internet! Be a detective and hunt online for information on the company. Type in the company’s name on a search engine and see what you can pull up. The results may surprise you!
  • Do They Practice White Hat SEO?- White Hat SEO are any and all legitimate SEO techniques used to get a website ranked online.  There are many layers to this technique and trying understanding it all may be overwhelming.  In general, you are looking for a company that promises quality traffic and inbound links, increased profit and a method of attracting potential prospects to your website.  For a more descriptive outline of what White Hat SEO consists of, search online.
  • Are They Making False Promises?- Be wary of any company that guarantees a #1 spot on a search engine or instant SEO results.  No one can guarantee #1 placement on any search engine and SEO NEVER works instantly.
  • Ask For Proof of Their Work- Why not ask for some examples of the work they are proclaiming they can do for you? Maybe they can show you a website they have successfully worked on in the past or a portfolio of their products and offers.

SEO Myths Revealed

The internet marketing world is filled with information- some of it is accurate but let’s face it, most of it is a bunch of boloney.  SEO is one of those marketing methods that continuously changes and transforms.  What is pertinent one day, can be completely disregarded the next.  This is partially due to search engine algorithms that no one truly understands.  Search engines, especially Google, give vague ideas of what their algorithms are comprised of and webmasters are left to decipher it to the best of their abilities.  This is also why there is so much mixed information online; what one webmaster may find true about SEO, another webmaster may say is false information.  Thus, SEO myths are born.  The problem lies in that innocent bystanders get affected by these myths because they believe them to be true and can often be fooled by a shady SEO company who promises them the world.  The important thing to remember is to always do some research before jumping into bed with any SEO company.  To make your research a bit easier, we have comprised a list of 10 SEO myths that most, if not all, webmasters agree on.

  • SEO Can Be Self-Taught– While SEO isn’t exactly rocket science, it isn’t easy either. There are so many components of SEO that trying to learn it all on your own and apply it would be extremely time-consuming and difficult.  Not to say that it is impossible, but if you want it done right the first time, free of mistakes, you may want to hire an SEO company with years of experience to help you out.
  • SEO Works Instantly– This is a common myth that scam artist SEO companies claim to provide to their clients.  Effective, profitable and long-lasting SEO takes lots of time to provide results, but if done correctly, can be extremely worth it.  Be patient!
  • Number of Visitors Affects SEO Rankings- Many believe that if you don’t have a plethora of people streaming into your site daily, you won’t be ranked at all on search engines.  This is not true! Google and all other search engines have no way of judging how many visitors you get on  a daily basis and do not use this as a determining factor as far as ranking goes.
  • Meta Tags Make a Difference– Meta Tags used to be a big deal but now search engines don’t give them a second look. Don’t bother trying to optimize them, in other words.
  • SEO Is a One-Time Application- Many believe that SEO is a one-time application deal and you’re set for life.  This is not the case! SEO algorithms are continuously changing and therefore, your website has to keep up or you will be left behind for sure.
  • It’s All About Rankings, Not Users– A lot of times, website owners will be so obsessed with getting their site ranked, they forget about their current and potential clients.  While ranking is important, if your site lacks appeal to visitors, they won’t be coming back to your website anyway.
  • Guaranteed #1 Placement- Bottom line, if an SEO company is guaranteeing a #1 spot on Google or any other search engine, they’re lying.  No one can guarantee this, not even the top SEO companies out there!