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Posts tagged: seo site

Mobile Websites 101

There are over 2.5 billion mobile phone users in the world and the numbers are quickly increasing.  Additionally, many of them are applying internet access to their phones, making it easy for them to browse online while on the go.  For this reason, website owners are reconfiguring their settings to fit the standards of mobile devices.  Some phones, such as iPhones, have the capacity to upload any site, whether it is reconfigured or not. But most every other phone, particularly older versions, do not support the capacity of a regular website. Small screens require smaller space.  By decreasing the size of your site to fit 20MB, you will become accessible and viewable to any mobile website user.

To further understand what is needed to make your website mobile-accessible, you may want to first access your website from a cell phone and analyze what you see. Does it even load? Can you view important information on your website? What can be accessed on the site and what is missing? Many websites have flash features that do not work on phones at all.  In order to make the site mobile ready, you may have to remove this feature completely and replace it with something else. The main thing to keep in mind is the user and what is most important that they view on your site.

Here are 5 essential steps to keep in mind when altering your website:

  1. 1. Trim Down Content- Mobile phones do not have the same capacity as regular computers when it comes to uploading content. Therefore, it is important to trim down unnecessary content. Depending on what your company is selling or promoting, you need to decide what the most important features are and alter your site around these features. If you own a restaurant, for example, you may want to stick with the most essential information such as contact information, a map and directions to the restaurant, a menu and maybe any special promotions you are having. By doing this, you are not only making your site mobile ready but are also developing the key selling features of your site. Your clients will have an easier time accessing the important information from your site and will not waste time searching through useless pages.
  2. Immerse Content into Single Columns- Because phone screens are smaller than monitors, having multiple columns can often confuse and frustrate a user.  Having a single column that the user can scroll up and down on is much more practical.  They will find all the information they need easily and won’t find themselves spending minutes just to scroll through a page.
  3. Prioritize Your Content- While a regular website can easily spread their content all over a web page, mobile phones are harder to sift through. It’s important to prioritize your content, offering the most important features at the top or bottom of the page so that they are easily found by users.  For example, if you are selling brand apparel, it may be best to add a search browser or a drop down menu at the top or bottom of the page. That way users can just type in or search through categories to find what they are looking for. All information such as text and photos will then be placed in the middle of the page. The main idea is to make the site as user-friendly as possible.
  4. Customize Text Entry For Mobile Users- Typing on a mobile phone can be a lot trickier than typing on a standard keyboard.  Often times, users will make grammatical mistakes and take up lots of time typing in information.  This is why adding features that will require less typing are best.  Program “My Account” settings on your mobile site that will enable clients to simply type in their information one time and access it whenever they want.  This is especially handy when they are purchasing from your site! Also, instead of requiring a password to be entered to access a site, maybe install a pin feature that only requires numbers. Another big feature that is offered on mobile phones are inbuilt functionalities that will enable the user to access addresses and maps, make calls by simply clicking on a number and find the nearest restaurant, hospital, etc. of their choice.
  5. Design For Touch screen & Non-Touch screen- While it is key to fit as much important information as possible into your mobile site, it is also important to bear in mind the accessibility of certain features on the site.  Because touch screen users browse a site with their fingers, clicking on things can be a clumsy challenge.  If you make crucial links too small, it can be a challenge for them to access the link.  Make sure to make links a bit larger and easier to read and access.