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Posts tagged: seo truths

5 Common SEO Myths

Let’s face is, the world is filled with myths and the internet is no different! Most of these myths are relatively harmless, but problems arise when people actually believe and act upon them.  The Search Engine Optimization industry has a bountiful amount of myths that often get many people in trouble because they take them to be true.  Not only are they seen all over the web, but businesses actually feed these myths to innocent bystanders in hopes of making some extra money.  The key is to be knowledgeable about what the industry is really about and what realistic expectations you should have. This is especially important if you are planning on signing up with an SEO company. By doing your homework, you can save yourself lots of time and ultimately, lots of money.  To get you started, here are 5 very common SEO myths you should avoid at all costs!

  1. 1. SEO Guarantees a #1 Spot- If a company is guaranteeing a #1 spot on Google or any search engine for a key phrase or website name, run in the other direction!  SEO fluctuates constantly and is such a competitive industry that there is no way anyone can guarantee a #1 placement.  Period.
  2. 2. SEO Works Instantly- SEO does not work instantly. Again, if any company is dishing this myth out to you, be wary.  SEO is a very involved and time-consuming process.  Not only does it take time for webmasters to develop the code and optimize your website, but you must allow the search engines time to index your site and decide where your website will rank on their SERPS (Search Engine Result Pages.)
  3. 3. SEO Is a One Time Deal- This is a very common notion that many website owners seem to have.  Once they have applied SEO to their website, they think they are set for life.  This is simply not true.  SEO is one of those tactics that needs constant updating and supervision.  This may seem like a hassle, but honestly, it is worth it if you want your website to rank.
  4. 4. SEO Can Be Done By yourself- Sure, anything can be self-taught!  However, SEO is not something you can learn overnight… or even in a month.  The tactics are so in depth and they are in constant transformation and fluctuation.  In other words, what is pertinent one day, may not be important the next.  Therefore, it will probably be far more time efficient to hire a professional SEO to do the work for you.  It may seem costly, but you must realize that you are paying for quality! If you want something done right the first time, it’s best to hire an expert.
  5. 5. Search Engine Submissions Work- Nope! Don’t waste your money or time trying to submit your website to search engines because SEO doesn’t work this way. Search Engines want you to put in the hard work it takes to get ranked, so trying to pay them off isn’t going to buy you much. If a company is trying to sell you this tactic, tell them no thanks!