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Posts tagged: seo

Web Pages

 

Web Pages

Web Pages not only add a visual to a business, in a sense, it is the “first impression”.  A web page adds character to a business, while allowing potential clients to view and understand exactly what it is you do, and offer.  Whether you are explaining company prices, explaining services that you offer, or displaying contact information, owning a web page will allow you to do just about anything to assist in the growth and enhancement of your company.

Maintaining a Web Page

Along with owning a website, there comes a certain amount of maintenance and care. Maintenance of a website is what ultimately keeps your site fresh and up to date.  In order to keep customers satisfied and coming back for your services, maintaining and constantly updating your web page is crucial.

 Tips

·         Regularly checking your website for links is important to help detect if there may be any broken links.

·         Constantly update your web page with new updates, links, blogs and information to help keep your page looking clean and maintained.

·         Posting blogs on your page adds a great depth of character and personality, and properly allows you to add point of views and opinions.

SEO Marketing – The best form of marketing.

 

SEO Marketing
Which is also known as search engine optimization, is an advanced and highly effective form of internet marketing, that is considered to be one of the top marketing strategies out there today. Business owners’ world-wide can agree; their business is their prized possession. So why not expose your company or web page in the most effective and rewarding way possible?

Elite Marketing Solutions
Here at Elite Marketing Solutions, our specialty is  SEO Marketing . With the combined talents of our highly trained staff, we work together to organically place our client’s web pages and businesses on the front page of well known search engine websites, such as Google. We feel strongly about the use of  SEO marketing method, because we generate organic traffic, and therefore, we build a strong foundation for success.

SEO marketing is an excellent method to help businesses expand and advance. Whether you own a car dealership, clothing store, toy store or even a manufacturing company, SEO  helps boost the visibility and traffic of a web page, which ultimately leads to long-lasting success.

 

Meta Descriptions

Working with Meta description tags is just as important as your keyword phrases. In fact, they are somewhat included with each other. Incorporate the most effective and relevant keyword phrases in your page’s Meta description tag. During the case of a title tag, focusing on equal keyword phrases, as used with your page titles and body text is extremely important for the outcome you desire. To boost your web page’s relevance on major search engines use fewer and highly targeted search phrases.

Quick tips:

  • Make sure that each page on your site has a specific Meta description tag. Each keyword must be relevant to that web page.
  • A proper meta description tag contains 25-30 words
  • As priority, the most important keywords should be placed in the beginning of the Meta description tag. This increases higher chances of better search engine rankings.
  • Repetitive and excessive keywords should be highly avoided!

In relation to Meta description tags are Meta keyword tags, Meta robot tags, and many more. These are the main tags associated and giving signal to web-wide crawlers, aka Google.

In conclusion Meta description tags are of much support for SEO and is very much well worth utilizing. Leave the meta tags to your affordable SEO company to handle!

What you need is what we have!

Optimizing a website for top search engine results takes time and strategy.

A statement from a doctor towards your health is far more trust worthy than your friends opinion right? Why is that? Because the Doctor has a degree and profession in health care. Same goes for Internet marketing. You can’t have your friend tell you how to market your company nor attempt to do it! That’s why there are professionals to take over the hassle for you! Search Engine optimization or any type of internet marketing campaign needs the statement and expertise from a professional! Elite Marketing Solutions; free of charge, offers you a chance to speak with one of many Senior Web Analysts. These professionals will go over the type of work you and your company may need to expand your visibility successfully.

Four main topics to review:

Keyword phrases: Which keyword terms your company will be first page placed?

Your competition: Who is ranking above you and why?

Exposure & Location: What areas would you like to provide your type of service to?

What are you online marketing goals? Recommended strategies to achieve those goals!

What is the importance?

  • Keywords target inquires related to your business.
  • Learn techniques to surpass your competitors; BE the competition!
  • Are you providing your service nationwide? Or local? Different methods are taken towards both.
  • Knowing what you need is important to accomplish what you want!

With the knowledge and advice from an expert here at Elite Marketing Solutions, there is no stopping you to achieve your branding, visibility and exposure triumph! Call now and set up a date to have a free website review.

 

Targeted Email Marketing, We’ve Got Your Number (It’s 91)

If you’re not already familiar with targeted email marketing, here it is in a mere sixteen words: surfers give you permission to send them emails, and you market to them with those emails. It’s called “targeted” because (presumably) people wouldn’t give you permission to send them emails if they didn’t want to receive them, and it’s called “marketing” because you intend to get them to purchase something.

So what does the number 91 have to do with targeted email marketing? Simple: 91 is the right number of days to send someone email. This is controversial, and the Los Angeles SEO company I’m ghostwriting this blog for probably doesn’t want me telling you this. They’d rather you never stop sending email to someone once you start, and there’s a couple of reasons why:

1) Lists look impressive when you can say you have 10,000 or 50,000 subscribers. If you drop a customer after 91 days, you probably won’t ever reach those numbers.

2) Emailing lists are generally charged by the number of people on them — so those big numbers mean more money for the company administrating the list.

But the reasons why 91 days is optimal for you, as a small business doing targeted email marketing, are pretty decent:

1) Emailing lists are generally charged by the number of people on them. You don’t need to spend money sending emails to people that aren’t paying attention to your emails anymore.

2) If people haven’t purchased anything from your emails after three months (90 days), it’s time to hit them with one last, super-amazing jaw-dropping offer on the last day — the 91st day — and if they don’t respond to that, drop them like a bad habit.

If they do reply to an offer, make sure that as a part of that offer, they sign up for your other mailing list — the one for people that have been proven to reply to offers. THAT mailing list, you should keep people on forever, because once people have proven that they’re willing to buy from you, they’re much more likely to buy again…and again.

Elite Marketing Solutions: Where You Have All Your Internet Marketing Needs Fulfilled

Need SEO service? Check. Need mobile website creation? Check. Blog posting? Link building? PPC Advertisement? Check, check, check! Elite marketing is one of the few marketing companies that will not only offer you Search engine optimizations but a wide verity of internet marketing campaigns.

We take pride in our company, our clients, and the profession we display. Internet marketing is such an essential part of businesses around the world today. Since more than half of the population uses the internet as a main source for information having your business or service accessible to searchers is a great investment to look into.

PPC is an acronym for Pay Per Click, meaning you will be located in the top three yellow highlighted sections on any search engine. This type of advertisement is beneficial for those business that want quick and easy results to the top center part of the page.

Web content, Development & Creation: Either one, both or all of the above we can offer to you. With a site comes a “home page” “about us” “contact us” maybe “tutorials” and so on. The more content you have the better your site looks, the more official your business will appear to be and the more trust you will have in your potential clients. As much as we preach don’t judge a book by it’s cover, many things are. If someone may stubble across your site and it appears to be weak looking or plain the less people are going to want to be interested if there eye isn’t caught right away.

Mobile Website layouts are as important as cell phones; almost everyone has a cell phone, so why don’t you have a mobile website? Because most people have 3G connection now on their cell phones a lot of the searches are done through a cellular device. If your website is not built or set up for mobile cell phone layouts, those are potential clients you are missing out on. All around whether it’s for restaurants, grocery stores or different serve companies have you noticed the new “QR Codes”? These somewhat resemble bar codes in a square like shape. These QR Codes make it simple and easy for people to scan the code with their smart phone and direct them straight to your site. When you sign up for a mobile website creation with us we will provide you with one custom just for you and your site.

For more questions information and knowledge on more services, don’t hesitate to pick up the phone and call 866-930-0367 for a quick quote on any type of service needed. We are known for our affordable prices and money back guarantee if we do not demonstrate what we promise to you.

The Key Word is Keywords

When trying to target a certain audience to draw the most attentive and accurate audience one must spend a significant amount of time focusing on keywords. A keyword record is a list of detailed and descriptive words that are used to deliver the proper information to users who may be in need of your type of business.  The keywords that you choose should be similar to your webpage along with the city or state you want to target.

One of the first steps in getting started with any SEO campaign is determining your most relevant keyword phrases to your type of service and or product. Making sure that the most valuable keyword terms are presented is so crucial; for this is a prime way for people to view your site and see what there is to offer. In doing so, keep in mind the final accomplishment are those potential clients becoming final sales.

Choosing the proper keywords depends on the audience you would like to target. Depending where located, which search engines are typically most used or are the most popular. Above all and most importantly which words someone can easily associate your business with.

For the united states as example; Yahoo, Bing, Google etc. are most commonly used worldwide. 84% of people that surf the internet have used search engines. 87% of search engine users admit that they locate the information searching for through search engines. If a company can guarantee you first page placements on these major search engines; what is there to lose? Why are you wasting your time?

Elite Marketing Solutions will take the time to set up essential keyword phrases that will benefit you and your business and make it sky rocket off the roof! Elite Marketing Solutions ranges from all internet marketing purposes but one key element we are known for is our SEO work. Give us a call and get a quick easy quote from one of our Senior Web Analyst, who will take the time to view your site, your competitors along with much more information for you to benefit from.

Mobile Websites 101

There are over 2.5 billion mobile phone users in the world and the numbers are quickly increasing.  Additionally, many of them are applying internet access to their phones, making it easy for them to browse online while on the go.  For this reason, website owners are reconfiguring their settings to fit the standards of mobile devices.  Some phones, such as iPhones, have the capacity to upload any site, whether it is reconfigured or not. But most every other phone, particularly older versions, do not support the capacity of a regular website. Small screens require smaller space.  By decreasing the size of your site to fit 20MB, you will become accessible and viewable to any mobile website user.

To further understand what is needed to make your website mobile-accessible, you may want to first access your website from a cell phone and analyze what you see. Does it even load? Can you view important information on your website? What can be accessed on the site and what is missing? Many websites have flash features that do not work on phones at all.  In order to make the site mobile ready, you may have to remove this feature completely and replace it with something else. The main thing to keep in mind is the user and what is most important that they view on your site.

Here are 5 essential steps to keep in mind when altering your website:

  1. 1. Trim Down Content- Mobile phones do not have the same capacity as regular computers when it comes to uploading content. Therefore, it is important to trim down unnecessary content. Depending on what your company is selling or promoting, you need to decide what the most important features are and alter your site around these features. If you own a restaurant, for example, you may want to stick with the most essential information such as contact information, a map and directions to the restaurant, a menu and maybe any special promotions you are having. By doing this, you are not only making your site mobile ready but are also developing the key selling features of your site. Your clients will have an easier time accessing the important information from your site and will not waste time searching through useless pages.
  2. Immerse Content into Single Columns- Because phone screens are smaller than monitors, having multiple columns can often confuse and frustrate a user.  Having a single column that the user can scroll up and down on is much more practical.  They will find all the information they need easily and won’t find themselves spending minutes just to scroll through a page.
  3. Prioritize Your Content- While a regular website can easily spread their content all over a web page, mobile phones are harder to sift through. It’s important to prioritize your content, offering the most important features at the top or bottom of the page so that they are easily found by users.  For example, if you are selling brand apparel, it may be best to add a search browser or a drop down menu at the top or bottom of the page. That way users can just type in or search through categories to find what they are looking for. All information such as text and photos will then be placed in the middle of the page. The main idea is to make the site as user-friendly as possible.
  4. Customize Text Entry For Mobile Users- Typing on a mobile phone can be a lot trickier than typing on a standard keyboard.  Often times, users will make grammatical mistakes and take up lots of time typing in information.  This is why adding features that will require less typing are best.  Program “My Account” settings on your mobile site that will enable clients to simply type in their information one time and access it whenever they want.  This is especially handy when they are purchasing from your site! Also, instead of requiring a password to be entered to access a site, maybe install a pin feature that only requires numbers. Another big feature that is offered on mobile phones are inbuilt functionalities that will enable the user to access addresses and maps, make calls by simply clicking on a number and find the nearest restaurant, hospital, etc. of their choice.
  5. Design For Touch screen & Non-Touch screen- While it is key to fit as much important information as possible into your mobile site, it is also important to bear in mind the accessibility of certain features on the site.  Because touch screen users browse a site with their fingers, clicking on things can be a clumsy challenge.  If you make crucial links too small, it can be a challenge for them to access the link.  Make sure to make links a bit larger and easier to read and access.

5 Common SEO Myths

Let’s face is, the world is filled with myths and the internet is no different! Most of these myths are relatively harmless, but problems arise when people actually believe and act upon them.  The Search Engine Optimization industry has a bountiful amount of myths that often get many people in trouble because they take them to be true.  Not only are they seen all over the web, but businesses actually feed these myths to innocent bystanders in hopes of making some extra money.  The key is to be knowledgeable about what the industry is really about and what realistic expectations you should have. This is especially important if you are planning on signing up with an SEO company. By doing your homework, you can save yourself lots of time and ultimately, lots of money.  To get you started, here are 5 very common SEO myths you should avoid at all costs!

  1. 1. SEO Guarantees a #1 Spot- If a company is guaranteeing a #1 spot on Google or any search engine for a key phrase or website name, run in the other direction!  SEO fluctuates constantly and is such a competitive industry that there is no way anyone can guarantee a #1 placement.  Period.
  2. 2. SEO Works Instantly- SEO does not work instantly. Again, if any company is dishing this myth out to you, be wary.  SEO is a very involved and time-consuming process.  Not only does it take time for webmasters to develop the code and optimize your website, but you must allow the search engines time to index your site and decide where your website will rank on their SERPS (Search Engine Result Pages.)
  3. 3. SEO Is a One Time Deal- This is a very common notion that many website owners seem to have.  Once they have applied SEO to their website, they think they are set for life.  This is simply not true.  SEO is one of those tactics that needs constant updating and supervision.  This may seem like a hassle, but honestly, it is worth it if you want your website to rank.
  4. 4. SEO Can Be Done By yourself- Sure, anything can be self-taught!  However, SEO is not something you can learn overnight… or even in a month.  The tactics are so in depth and they are in constant transformation and fluctuation.  In other words, what is pertinent one day, may not be important the next.  Therefore, it will probably be far more time efficient to hire a professional SEO to do the work for you.  It may seem costly, but you must realize that you are paying for quality! If you want something done right the first time, it’s best to hire an expert.
  5. 5. Search Engine Submissions Work- Nope! Don’t waste your money or time trying to submit your website to search engines because SEO doesn’t work this way. Search Engines want you to put in the hard work it takes to get ranked, so trying to pay them off isn’t going to buy you much. If a company is trying to sell you this tactic, tell them no thanks!

How To Handle Angry Clients

Whether you are in the SEO industry or any other industry, there will always be frustrated or angry clients to deal with.  Some are reasonable and others are irrational, but either way, you must deal with them in a professional and courteous manner.  This is important not only because it is part of owning a business, but because your clients are pretty much the essential aspect of that business.  Without them, your business will most definitely fall apart. Therefore, keeping them nice and happy should be your top priority! If you do encounter an angry client, here are five essential steps to resolving the issue and establishing peace.

  1. Keep Cool- Sure, it is human nature to get angry when someone is hostile toward you. But when it comes to customers, you must always remember that they are always right- even when they aren’t.  Therefore, no matter what the client says to you, you must always keep your composure.  Do not fight back but instead, respond in a confident and composed demeanor.  Express no hostility!
  2. Listen & Acknowledge- Again, the client wants to always feel as if they are in the right.  After all, they are the ones spending money on your business.  It is important to let the client express their concerns and comments- so let them vent! Listen to what they have to say and acknowledge where you are at fault.  This makes the client feel as if they have valid points and more importantly, that you are on their side.
  3. Ask Questions- After you have heard the client out, ask questions that are relevant to their concerns.  How can you better help them? What moves should you make to adjust to their needs? In essence; what will make them happy?
  4. Agree on a Solution- This is important! Here you will establish what you promise to do for them.  Come to an agreement on what changes are necessary to keep them as a client.  Remember, make sure that they are happy with the solutions you are offering.
  5. Go Above and Beyond- Once a solution is agreed upon by you and the client, you are not only going to meet that goal, but go above and beyond that.  This tells the customer that you are willing to go the extra mile for them and that they are a true priority.  Honestly, this tactic should be used with all clients you encounter, whether they are angry or not!