1-866-930-0367


Posts tagged: seo

How a Sitemap Can Save Your Website

When it comes to promoting your business, your clients are the main people you need to worry about impressing.  However, this also means that in order to get to your client, you must first learn effective advertisement mediums. On the internet, your biggest hurdle will be with the search engines.  So many people use search engines to look for products and services they need, that advertising yourself on a search engine is now almost a necessity.  Therefore, truly understanding the best way to get noticed on a search engine is imperative to your business.  Almost every day, new developments are popping up in the search engine optimization world and sitemaps are only one of them.  A sitemap is now becoming a fantastic way for search engines to crawl your site without missing any of the pages within your site.  This results in better rankings for your website!

But what is a sitemap? Simply put, a sitemap is a map used to guide your visitors on what is available to them on your website. But more importantly than that, the sitemap is an XML file specifically designed by webmasters to inform search engines which pages on their website are available for them to crawl.  The crawlers simply pick up all the URLs listed on the sitemap and are able to easily extract information about each webpage with the information linked within the sitemap. Typically, search engines will crawl a website and are guided from page to page by links. This is effective but often times, they can miss pages and links may lead them away from your site. However, search engines that accept sitemaps are able to crawl websites with much more ease and in being directed by the sitemap, do not miss any pages within the site.

How does this help you? Well, the more pages that are crawled and indexed by search engines, the higher visibility you have online.  This means that all pages on your website will be picked up and become viewable to people browsing online.  By optimizing each of the pages on your website to the greatest capacity, your site will rank highly on search engines.  The ultimate goal is to be on the first page on Google, Yahoo, Bing, etc.  Of course, a sitemap is only one of the many steps necessary to optimize yourself effectively online.  By combining this with all other SEO factors, you will be on the way to developing a profitable online marketing campaign.

Improving Customer Service On Your Website

While building and optimizing your site are important factors that contribute to the development of your business, they will mean nothing if you do not have a loyal and satisfied customer base.  This goes beyond simply attracting potential clients- it’s about keeping your current clients happy! This may seem obvious to the average business owner, but outstanding customer service can be one of those factors that seems to fall through the cracks because you are too busy focusing on other aspects of the business. Honestly, dissatisfied clients can be far more harmful than you think, especially online. The internet gives them the uncanny power to make your mistakes public and believe me, people research and read negative reviews! So, to avoid these sort of disasters altogether, simply follow the guidelines listed below. Not only will they appreciate your attention to their needs, but they will be far more willing to continue to be your clients for many years to come.

  • Provide Contact Information This is probably the most important aspect of customer service. How will clients be able to bring problems and concerns to your attention if they can’t get a hold of you? Always provide a contact page on your website.  You can either have a number, email and address listed or you may provide a contact request where clients can fill in their information along with their comments and concerns.
  • FAQs Page This is very helpful to your clients and especially to visitors.  With a “Facts & Questions” page, you are able to tackle the most frequently asked questions about your products and services.  To find out what these questions are, create an email specifically designed for this.  You will be able to easily track what customers are most concerned with and save them and yourself lots of time.
  • Email Updates- This is a fantastic way to promote your business. All you need from the client is an email address!  With email updates you can easily spread the word about special promotions, new products and/or services and ways for them to save.  Your customer will be reminded of what you have to offer to them and will also always appreciate a good deal.
  • Take the Initiative- It is up to you to give clients the best service they deserve.  However, you don’t have to read their minds to figure it out.  Sending out a survey for them to take can easily give you an idea of what is working and isn’t working with your business. This also makes the client feel appreciated and listened to. They want to know that their opinion matters!

Manual SEO vs. Automated SEO

Obviously, everything is easier when it is done automatically, but does it make it better? Software has made it easy for people to sit back and relax while the work is being done.  Manual SEO has been around for a good while and any expert will let you know that it is time consuming and takes quite a bit of dedication and effort.  So, like any good plight to the future, online marketing has now moved into an automated format as well! This is both good and bad because while you are able to implement the SEO without any effort of your own (save for downloading the software and clicking a few buttons), you may not be getting the same quality performance.  In essence, automation strives for quantity over quality.  Manual, on the other hand delivers substantial quality, but at a slow rate.  So which method is better?  Truth be told, manual methods will always be the better choice when it comes to SEO.  Although SEO relies heavily on beating out the competition, it really comes down to how much real effort you have put into your SEO.  Especially since the launch of Google Panda, search engines are dissecting the campaigns of all websites, ensuring that they produce quality backlinks, content and keywords.

  • Quality Backlinks- You cannot produce a quality SEO campaign without backlinks.  Furthermore, backlinks can be hard to come by.  This is why it is crucial to make this a manual process.  Automated SEO can bring you backlinks, but most of the time, these aren’t quality backlinks at all.  In other words, all those automated results can be a waste of time and money.  When you do these manually, you are guaranteeing quality because you are able to track and pick these yourself.

  • Content- Content is also a component of SEO that cannot be done through automation.  Algorithms are constantly searching for fresh content and this can only be done by hand.  Content has to be relevant to your website as well as be able to captivate and hold your audience’s attention.
  • Keyword Optimization- Knowing what keywords will be most effective for your marketing campaign requires you to not only understand your business to the fullest, but also do some research online.  You will have to view which keywords are the most searched for, which are most highly used by your competition and which will benefit your business the most.  Don’t leave it up to automated optimization to determine these things!

What to Look for In an SEO Company

Let’s face it, when it comes to SEO Companies, you have TONS of options.   Not only that, but they all claim to be able to work magic on your website, or in other words, jump start your business and get you the traffic and profit you are looking for.  However, it is smart to be wary of what is out there.  Not every SEO company has your best interest in mind and will tell you anything and everything to dig into your pockets.  That’s why you have to be proactive in your search and know the essentials of finding an SEO company.  Here are 5 vital things you should look for in an SEO company.

  • Make Sure They are Ranked on Search Engines- An SEO Company is supposed to get you ranked on search engines, right? If you can’t find them on the first page of any search engine for vital keywords like SEO Marketing then they probably don’t know what they are doing.  Why would you want to do business with a company that can’t even do for itself what it promises to do for you?
  • Look For Client Feedback & Testimonials- True, testimonials on a company website can be written up by anyone.  However, people leave feedback all over the internet! Be a detective and hunt online for information on the company. Type in the company’s name on a search engine and see what you can pull up. The results may surprise you!
  • Do They Practice White Hat SEO?- White Hat SEO are any and all legitimate SEO techniques used to get a website ranked online.  There are many layers to this technique and trying understanding it all may be overwhelming.  In general, you are looking for a company that promises quality traffic and inbound links, increased profit and a method of attracting potential prospects to your website.  For a more descriptive outline of what White Hat SEO consists of, search online.
  • Are They Making False Promises?- Be wary of any company that guarantees a #1 spot on a search engine or instant SEO results.  No one can guarantee #1 placement on any search engine and SEO NEVER works instantly.
  • Ask For Proof of Their Work- Why not ask for some examples of the work they are proclaiming they can do for you? Maybe they can show you a website they have successfully worked on in the past or a portfolio of their products and offers.