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Posts tagged: sitemaps

How a Sitemap Can Save Your Website

When it comes to promoting your business, your clients are the main people you need to worry about impressing.  However, this also means that in order to get to your client, you must first learn effective advertisement mediums. On the internet, your biggest hurdle will be with the search engines.  So many people use search engines to look for products and services they need, that advertising yourself on a search engine is now almost a necessity.  Therefore, truly understanding the best way to get noticed on a search engine is imperative to your business.  Almost every day, new developments are popping up in the search engine optimization world and sitemaps are only one of them.  A sitemap is now becoming a fantastic way for search engines to crawl your site without missing any of the pages within your site.  This results in better rankings for your website!

But what is a sitemap? Simply put, a sitemap is a map used to guide your visitors on what is available to them on your website. But more importantly than that, the sitemap is an XML file specifically designed by webmasters to inform search engines which pages on their website are available for them to crawl.  The crawlers simply pick up all the URLs listed on the sitemap and are able to easily extract information about each webpage with the information linked within the sitemap. Typically, search engines will crawl a website and are guided from page to page by links. This is effective but often times, they can miss pages and links may lead them away from your site. However, search engines that accept sitemaps are able to crawl websites with much more ease and in being directed by the sitemap, do not miss any pages within the site.

How does this help you? Well, the more pages that are crawled and indexed by search engines, the higher visibility you have online.  This means that all pages on your website will be picked up and become viewable to people browsing online.  By optimizing each of the pages on your website to the greatest capacity, your site will rank highly on search engines.  The ultimate goal is to be on the first page on Google, Yahoo, Bing, etc.  Of course, a sitemap is only one of the many steps necessary to optimize yourself effectively online.  By combining this with all other SEO factors, you will be on the way to developing a profitable online marketing campaign.