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Posts tagged: social bookmarking

Making Money through Social Bookmarking

Is This Really A New Trend?

It is certain that some online trends are new to our lives, but have you ever questioned yourself if they are really new at all? Perhaps the reinvention of an old custom is the case of social bookmarking. Bookmarks used to be a very common thing for events, or reading through a book, curiously enough they weren’t something you would share but today it has become something different – so different that it can actually help you make money by impacting your website.

How It Works

On these social websites for bookmarks different people share information, products or links they have found on the internet for everyone to see. This way, each time that someone posts or shares something related to your webpage it creates a back link, which in turn ranks you higher up in search engines’ results, therefore driving more and more traffic to your website.

Making Money from It

If you have a product to sell or a service to offer, this can surely be a game changer if done correctly. Generating affiliate links can be achieved by paying attention to trends, and see what other people are bookmarking in order to determine a compelling title that will most likely interest a network of people or at least have them pay attention to you.

Make Sure You Are Doing It Right

You should, however, make sure that whichever social bookmarking site you sign up for, has enabled link following in the robot configuration, since if it isn’t enabled your search for an audience and back link building will be in vain. You may build something of an audience but it will not benefit your search engine ranking unless they post it somewhere else where this feature is enabled.

Also take into account that it is possible to pay for some sites to bookmark you, some even for a very small fee but this can help you as much as hurt you if you are not careful. Some of these sites have been banned, or carry adult content or aggressive material, which perhaps are not the best things for your business to find itself to be associated with.

Effortless Social Bookmarking

Social bookmarking has become the newest and simplest ways to save and organize favorite websites, documents and links. It has gained so much popularity that there are hundreds of sites available today. Some of the sites are geared more toward news, while others may be centered on business and technology. The choice of which social bookmarking site you use will depend on individual needs and tastes.

Getting Started
If you’re new to social bookmarking, spend some time researching all the different sites available. Once you’ve found one or a few that seem to be a good fit, you’ll need to sign up. Accounts are generally free, and the sign-up process is quick and easy. Some sites give you the option of adding buttons to your browser. One button may be for fast and easy access to the bookmarking site, while there are usually two more: one for accessing your bookmarks and one for tagging websites and documents.

“Tagging” with Social Bookmarking
Tagging refers to the use of keywords that help you and other users get to your bookmarked documents and webpages. For instance, you may be reading a great article on dog training and decide you’d like to save and share it. Simply click the “tags” button and a pop-up will show asking for verification and the tags. In this example, your tag could be dogs, dog training or pets. Use one tag or a few. The more tags you have, the quicker others can find your bookmarks and webpages. Using multiple tags also makes it easier to find your own bookmarks as your list grows.

Benefits of Social Bookmarking
The real beauty of social bookmarking is that not only can other users find your favorite links by entering your tags; you can use the search option to find information that interests you. You can sort by most recent, popular or by different categories. These sites allow you to really hone in on the information you’re looking for without paging through hundreds of search engine results. You can also see the number of votes an article has received to determine the best choice.

Social Bookmarking and Common Mistakes Made

Social Bookmarking is one of the best ways to promote both content and your favorite websites. When it comes to the whole process, you may like to read and note down one or two tips from below.

 

First Bookmarking Mistake: Obvious Self-Interest

Webmasters usually bookmark to a variety of social bookmarking sites in order to generate traffic from various sources. When it comes to mistakes in bookmarking, then the first is only bookmarking your own websites, content or blogs. The bad thing about bookmarking every single page on your site is that the majority of sites will pick up eventually that you are just promoting your content alone. This could result in a ban or your account being locked. To make it look natural, you need to bookmark other sites including ones that are not related to your niche.

 

Second Bookmarking Mistake: Repetition

The second common mistake is when you bookmark more than one site and use the same title and description of your bookmark. You will need to rotate the titles and descriptions and cover more keywords within them for multiple sites. This will look natural and give you better results in the search engines.

 

Third Bookmarking Mistake: Marketing with Titles

The third mistake is people tend to use advertisements as the title, and this must be avoided. Doing this could cause people to not even read the bookmark. The important part of the bookmark is the title as that is what seeks attention and gets people to read your content. When it comes to SEO, then a keyword should also be in the title and needs to be relevant to the bookmark.

 

Fourth Bookmarking Mistake: Poor Content on Targeted Pages

The final common mistake is bookmarking pages that have very little or no content or pages with low quality content. Pages that contain helpful information, images and even videos should be bookmarked. E.g.) If there is going to be a sale on products, you could bookmark this as it will be helpful to people purchasing your products. However, pages that only have pictures and prices, but no content should not be bookmarked.

Understanding the Role Social Bookmarking Plays in Your Business

Businesses who want to stay relevant and increase sales needs to embrace various forms of Internet marketing including social bookmarking which could make or break your business. We are going to look at the benefits of bookmarking and why you need to implement this bookmarking concept with your business.

So What Is Social Bookmarking?
The majority of people who use the Internet also use social networking websites like Facebook and Twitter. These individuals communicate with family and friends over these networks and can also discuss experiences they had with businesses like yours. If your business has a profile on these social networking websites then consumers can “bookmark” your business. This bookmark let’s all of the friends of the person who bookmarked you know about your business.

What Makes Social Bookmarking Beneficial?
When a person bookmarks your business then all of their friends are made aware of your business. If these friends also buy from your company they will bookmark your company and their friends will become aware of your company as well. As you can see this social bookmarking will create a chain reaction where more and more people are aware of your company and what you have to offer.

Sounds Easy Can I Do This Myself?
The short answer is “no” these social bookmarking projects require a considerable amount of planning and deployment which takes time and experience. You should seek out organizations that specialize in this social networking/marketing and have them take care of the implementation process.

How Do I Select The Right Company To Integrate This Social Networking Initiative?
You should look for firms that have been working with social networking and search engine optimization (SEO) for a considerable number of years and have a well-documented track record that can be verified. The money you spend on this social networking project will really pay off when you see a dramatic increase in the total number of sales you are generating. Another benefit of this social networking is it helps you rank higher in the search engines. These “social signals” will help your website climb higher up the search rankings which is a nice additional benefit.

Social Bookmarking 101: Understanding Dofollow

A social bookmarking site allows us to link posts, videos and web pages in a single place. These favorite places then become much easier to check on for updates and new information. The reason that they are popular is that we can use the bookmarking site on our phone, home computer and work computer anywhere that has an internet connection.

Understanding Dofollow
These bookmarking sites rely on being popular and protect their search engine ranking at all costs. The users of these sites can back link so they have SEO value and have become a favored tool of SEO companies. These back links can be set as dofollow or nofollow and they indicate for the search engine crawler whether the link should be followed or not.

The bookmarking site may find that it is losing its ranking because too many of the back links are rated as poor and its reputation suffers. This can result in a policy of nofollow back links so that low quality links do not pull down the reputation of the social bookmarking site.

Dofollow Is Better For Our SEO
The social bookmarking sites that allow dofollow are therefore the sites that we want to use so that our site gets the most benefit. We can help by trying to only link good sites and by removing links to old content that is no longer being looked at.

Good Content
On our site it is important to have some unique quality content so that we benefit from being ranked by the search engines and from the link we have placed on the social bookmarking site. While good links are important and our site gains reputation from back links to high reputation popular sites this alone cannot turn a bad site with no content into a highly ranked site.

The best way is to have a balanced approach good content, good links to good content and letting as many people know about them as possible. Bookmarking sites, social media, blogs and forums are all great places to give your site a boost. This will improve your sites reputation and help you to be visible in search engines.

What is Social Bookmarking?

Social bookmarking is a great method of sharing high quality websites and pages with other people. They are free and are a great way of increasing relevant, targeted traffic to your website and creating those all-important backlinks.

Get the Right Backlinks
Using one of the many social bookmarking sites, you can easily promote your business. Look at sites such as Reddit, Delicious, StumbleUpon and Digg to start with, as these are some of the most popular ones. Submit the URL of your website to as many of these sites as possible; make sure you have a catchy title, high quality, up to date content, and the right keywords in the right place in the title.

If you have a blog that you update regularly or you’ve just added a new page to your website, you will find that your site will be indexed very quickly in the search engine rankings. Use as many social networking sites as possible as this will ensure that you get more traffic to your website.

Online Business Promotion
Social bookmarking sites are a way of sharing top quality website content, ensuring your brand or service is recognized worldwide. It’s one of the quickest ways to find new resources for your business and to build up these all-important customer relationships. You can also find out a great deal about your competitors and become an expert by bookmarking a lot of sites with the same keywords.

You can use social bookmarking sites as way way of sharing your business portfolio; track links to find out who looks at your pages and learn more about your audience. You can also use it to work out which areas of your campaign are just right and what needs to be worked on.

If it is carried out properly, social bookmarking is an extremely cost effective way of managing your marketing needs. It’s an efficient tool that will help you to promote your business, bring in the traffic you need, and get your website out there for all to see for a cost of absolutely nothing bar a little time.

Social Bookmarking: It Never Left, But Boy Howdy, Is It Back!

Social bookmarking — once the realm of Digg, Reddit, and Delicious — seemed to fade away for a little while, kept alive in the background by the various dedicated legions of SubReddits, the chaotiphiles of StumbleUpon, and other niche groups. But Pinterest brought the phenomenon back a year or so ago, and the notion of ‘tools for sharing links to stuff you love with your friends’ has only continued to expand since.

Just in the past six months, a host of innovative new ways to bookmark have evolved, inlcuding:

Pearltrees — a ‘visual bookmarking’ service, PearlTrees allows you to create what amount to mindmaps of related websites, and link to other people’s PearlTrees, allowing you to essentially literally browse the web by subject, moving from one topic to another naturally, the way the human brain intuitively arranges them.

Collectably — allows you to create ‘groups’ and ‘boards’ within the groups, then add whatever webpage you’re on to a specific group and board with three mouse clicks. You can share individual links or boards with others with only a couple of clicks as well.

StyleHive — specifically intended for bookmarking style-related goods, StyleHive is an amazing niche site if you happen to be selling clothing, hair extensions, quirky household goods, or similar items.

RedGage — a fascinating site that pays people to use it. We’re still not certain that this is going to turn out to be a decent business model OR terribly good for marketing purposes, but it certainly stands out among it’s peers.

BuddyMarks — still quite small, BuddyMarks is kind of across between Digg and Groupon insofar as it offers both social bookmarking and social coupon services from the same interface. We’ll see if that’s enough to get it growing in 2013.

There are, of course, hundreds more innovative new social bookmarking sites out there waiting to prove their value both to consumers and to those businesses looking to exploit them for their organic SEO value — and that’s exactly the point. Social bookmarking may have had a bit of a slump, but that’s clearly over – 2013 will be like 2008 all over again.

Targeted Email Marketing Can Do A Lot More Than Just Market

It’s right there in the name: targeted email marketing is pretty obviously about marketing, right? The whole point is to send your audience emails that encourage them to buy things so that you can make money…right?

Well, sure. Everyone wants to have money. But thinking of targeted email marketing as a source of nothing other than cash in your pocket is dramatically undervaluing this incredible tool. Really, when you have a list of people that regularly reads your emails, you don’t just have a marketing tool — you have a podium, and an audience.

We’re not telling you to go out and start spouting your political ideals or religious views to people on your email marketing list — that’s economic suicide. But there are a lot of things that your audience could be doing to help you other than buying your stuff, and there’s no particular reason not to ask them to do those things. What if your target market was out there:

Doing social bookmarking of your best content on sites like Pinterest, Reddit, and Google+? Not only does that activity automatically share itself with their friends and followers, but if a particular bookmark gets enough upvotes, you could end up with a traffic surge because you showed up on the front page of some list or other.

Posting testimonials and stories related to your product or service on Facebook, Twitter, or even their personal blogs? Every instance is another backlink to your landing page, making it the best kind of SEO: the free kind.

Affiliate-selling your products for a cut of the commission? Not every product can be set up to take advantage of that kind of thing, but if you can manage to win a few affiliate marketers by putting the offer out to your list, it’s pure profit on your end.

There are always ways that you can profit from someone’s actions rather than from their credit card numbers — and if you’re using targeted email marketing, there’s no reason why you shouldn’t. Just be creative and put the offers out there!

Social Bookmarking In The Pinterest Era

Social bookmarking has been important for a good few years now in terms of SEO. It is a great way to share information and if the right information is being spread, it can spread like wildfire. Of course, your social bookmarking is only ever as good as what you are bookmarking, and also where you are bookmarking it. With the great new site Pinterest on the scene, there’s no doubt that Social Bookmarking just got even more important than before!

Pinterest is a fascinating new site that allows you to bookmark individual pictures and videos, rather than simply the URL of a page that you want to revisit. The first thing to point out about this site is just how much fun it can be. Build up a collection of the pictures of things you love, and share it with the world! It makes for a lot of fun, and a great looking page to share with your friends. On an SEO front though, it is incredibly powerful. At present, a standard picture or video can link back to any URL you choose – including your own site. There is obviously plenty of potential here to drive traffic, but you have to remember that these are No-follow links – meaning that there’s no link juice. It might drive traffic, but Google won’t recognise the links as being valid indicators. However, if you type the source code of your website into the description it creates a DO follow link to your website, which has massive positive ramifications for your website.

This means that Pinterest not only can’t be ignored as a source for social bookmarking, it actually has to be recognised as the most important site on the web for social bookmarking purposes.

Just because Pinterest is fun to use, doesn’t mean that it is child’s play to make it work for you. If you are thinking about using it as a way to help your SEO for your website, then you really should approach an Affordable SEO Company who has their finger on the pulse when it comes to social bookmarking. Any SEO company worth its salt these days will understand social media and social bookmarking, and they should be able to help you by creating a Pinterest page that drives traffic and juicy backlinks to your site!

Social Bookmarking 201: How Pinteresting Are You?

For quite a while in the past few years, lots of people were saying that social bookmarking was dead. Then along came a cute little website called Pinterest and threw common wisdom on it’s head the way the Internet is prone to doing on a regular basis. Now the question on everyone’s mind isn’t “is social bookmarking worth my time”, but rather “how can I make my site more socially bookmarkable?” (By which they really mean “worthy of Pinterest?”)

Making a Pinteresting Site
The first and foremost thing you need to get your site pinned is badass graphics. Pinterest is a social bookmarking site that is intensely graphics-centric — if you don’t give your customers something obvious to attach to their bookmark as their picture, they just won’t do it. On the other hand, if you give them some striking, meaningful, and otherwise attention-grabbing visual to attach to their pin, they won’t hesitate. (This does NOT mean you should blitzkrieg your surfer with dozens of crazy graphics — less is still more, just make sure that the few you have are truly appropriate for both your business and Pinterest.)

The second — and yet most obvious — thing you can do to get your site Pinned is to put a “PIN IT” button in an obvious but not intrusive place on your website. It should be clearly visible above the fold, but it shouldn’t take up real estate best used for more important elements. The “PIN IT” button acts a subtle call-to-action, encouraging people to pin your site, as well as making it easy for them to do so.

You might — depending on the design of your website — want to include a few “PIN IT” buttons for individual elements of your website as well. Just don’t overdo it — you probably don’t want a button for your on-site video, your testimonial panel, and the sweet picture you chose a couple of paragraphs ago. At some point, it’s just overkill. Just give your surfers the opportunity to pin the page itself and maybe the most interesting element on the page separately if it’s worthy, and you’ll be fine.

Finally, be sure that whatever you put a “PIN IT” button on, you also provide an easy to copy-paste description of nearby — Pinterest requires such a description, and people are much more prone to Pinning if they don’t have to think of one on your own. (You can also use this as a sneaky opportunity for some affordable SEO by sneaking keywords into your descriptions.)