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Posts tagged: social media marketing

What Local Internet Marketing means for Small Businesses

Most search engine entries looking for goods or services, particularly those where the consumer intends to make a purchase, will be looking for a point of sale that is local and therefore practical for them. Whether you own a clothes shop, or a cafe, most of your regular business will come from the local community. So how do you plug in and make the most of this demand in your local community?

Why is it important?
Local visibility is key for any business that might want their customer to know their whereabouts, which it would seem, probably covers pretty much all businesses. However for businesses which make direct face to face transactions I.e. The retail sector, this is a necessity.
SEO marketing is one of the most valuable and popular ways that companies reach their target audience. By considering your local area, SEO can be driven with an initiative to cater to your locals. Whether you sell online, or use your website to promote your small store, customers feel comfortable buying from local providers, so if your SEO only targets “ladies footwear” for example, you may be missing out on sales you would have gained by adding  “South London” to your keywords.

Take advantage
There are a number of location based services online to host your business information, google places, yelp, among others. These are for the most part completely free, and will catch anyone local to you who is in search of something that you sell. Making use of these fantastic free services will make sure your customer knows where you are, how to contact you, and even allows reviews to be left for new customers to see.

Make your voice heard
Get involved with local activities, sponsor school sports days or other local projects, and advertising your business through local community, and industry specific blogs. Most towns, or Burroughs will have websites dedicated to your local area, and it’s up to you to make the most of them.

Social Media presence
Facebook, Twitter, YouTube, and other social media outlets are not going anywhere but up. If your business still isn’t making the most of social media then you really must. Having a strong Facebook account for your sandwich shop builds buzz, and your customers can even interact with you, and one another. Your social media campaign makes your customers feel like club members, maintaining a sense of store loyalty, and keeping a line contact between you and your customer.

 

Social Media

Social media is the interaction between millions of users around the world sharing one thing in common, the world wide web. Social media allows users to share and create ideas and information with one another.

Social Media Marketing
Social Media Marketing is a form of internet marketing that is becoming more and more popular. The process is simple. Web page and business owners gain attention and traffic to their web pages through posting blogs, pictures, columns, statuses and promotions through their web page. This process then allows viewers to follow the clients web page and/or like status updates and posts. This ultimately gains more fans and followers, bumping business and sales up higher!

Social Media Platforms
We can all remember what felt like just a few short years ago, the introduction to Myspace. The number of Myspace users was growing dramatically. Within a few short years, many more social websites began making huge impacts. Facebook, Twitter, Instagram, Delicious, Foursquare and Youtube are to name the most popular and frequently used pages. Business owners have begun using these web pages to make a name for themselves, and the results are really paying off!

Utilize new technology: Video Marketing

 

Video media is a new technology brought to search engine optimization. Over the past few years video technology has grown to be another tool used to enhance higher visibility on major search engines.  In earlier years, the use of a video was solely another form of social media marketing. The difference between these two uses of video technology is speech recognition technology. Google audio indexing was introduced prior to search platforms in 2007. Search platforms were operated based on audio content and keyword content of title tags in order to search through videos. In relation, video SEO strategies placed a video on a hosting website, such as Google Video or YouTube in order to increase higher visibility. These videos link back to the original video page placed on client’s home page, bringing more traffic to your site.

What use to be known to digital marketing companies was, Google was unable to index media content. Uploading or creating any sort of video technology was thought to be destructive for Google’s search spiders; however now with new technology, more and more SEO companies are recognizing there is more to an online strategy with video marketing! Utilizing video SEO for search engine optimization will enable websites ahead of the game!