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Posts tagged: social media

The Hidden Importance of Social Bookmarking

If you’ve already heard of social bookmarking, you may not fully understand why it’s a particularly useful method to invite additional traffic to your website. However, there is something vitally important about it.

Social bookmarking (which usually takes place on pages such as on Facebook and Twitter) is a marketing tool. When you bookmark a name or website into a comment or a post, you are creating a link to that site. These links that are naturally popularized by readership and interest, which can have a huge influence on the number of people who visit your page.

Though it has been around for an increasingly long time, social bookmarking is still overlooked by most online presences. The false assumption that the “old-fashioned” way of sharing articles is ineffective often stands in the way.

Social bookmarking isn’t just for backlinking. It can also be useful for keeping tabs on products or businesses that you want to share with others, or that you want to keep track of yourself. Backlinking can, however, occur when a person or business has noticed that you’ve bookmarked their page and chooses to return the favor by bookmarking yours.

The social bookmarking method is often more significant to your website if a large amount of people are already interested and you are looking to expand. That way, you have a base of customers to help spread word about your products and posts. Without that base, you won’t be able to take full advantage of the social bookmarking audience.

After reading this post, you should understand the hidden importance of social bookmarking. Whether it be a simple tag that you put on your website’s Facebook account, a retweet from someone with thousands of followers, or even if a site that has added you to their own page, the return will be well worth the effort that you put into social bookmarking.

5 Vital Keys to Small Internet Marketing

The term “Small Internet Marketing” refers to advertisements that reach an audience through websites, social media platforms, and search engines. A store’s online presence will show shoppers the products that you offer and how well those products have been received. There are a number of ways to commercialize a small business via the internet, including social media, mass e-mails, newspapers, personal content, and search engine marketing.

1.  Social Media

Social media is a great way to spread the word about your existing business, or a prospective company that you plan on creating. Facebook, Twitter, and Google+ are currently the most popular places used to share information, deals, and products. Pinterest and Instagram are also upcoming platforms.

2. Mass E-mails

If you have existing customers (or a strong base of interested buyers), sending e-mails is a useful way to share new products or vital information. Sending out e-mails is also a simple way to show your current customers that you’re still there and that you still want their business.

3. Newspapers

Newspaper companies are constantly losing readers because of their limitation to paper. As such, many companies are looking for a way to spread their horizons and introduce themselves to the online scene. These kinds of companies are usually on the lookout for other businesses interested in small internet marketing, as they are often willing to purchase an advertisement. This is your opportunity to present yourself to a larger audience.

4. Content

Make your content appealing by having a solid understanding of who your target audience is. Once you figure out what content is most sought after, keep delivering similar content or introducing sales and information surrounding that product.

5. Search Engine Marketing

Search engine marketing is usually only possible if you have extra cash in your wallet but that’s why you’re here. It is what the name implies; pay someone to advertise your business on Google, Bing, or your favorite search engine. Search engine marketing is probably the easiest route to take if you want your website to be seen.

Small internet marketing isn’t a hard thing to do, and we’re here to help.

Social Media

Social media is the interaction between millions of users around the world sharing one thing in common, the world wide web. Social media allows users to share and create ideas and information with one another.

Social Media Marketing
Social Media Marketing is a form of internet marketing that is becoming more and more popular. The process is simple. Web page and business owners gain attention and traffic to their web pages through posting blogs, pictures, columns, statuses and promotions through their web page. This process then allows viewers to follow the clients web page and/or like status updates and posts. This ultimately gains more fans and followers, bumping business and sales up higher!

Social Media Platforms
We can all remember what felt like just a few short years ago, the introduction to Myspace. The number of Myspace users was growing dramatically. Within a few short years, many more social websites began making huge impacts. Facebook, Twitter, Instagram, Delicious, Foursquare and Youtube are to name the most popular and frequently used pages. Business owners have begun using these web pages to make a name for themselves, and the results are really paying off!

Blogging

 

If you are a blogger, then you are probably able to identify the relevance and importance it places to your brand. Blogging allows you to express anything you are passionate about; it is a form of expression that has no limits. It allows the world to hear your voice and spreads word of mouth. While blogging, the more personable you are, the better chance you have of pulling your readers in. Using relevant keywords also goes a long way, and allows traffic to form within your web page. Ultimately boosting the number of clients you may have.
Educating your readers and creating a sense of depth is crucial because you readers will be more inclined to re visit your page. Allowing your passion and drive to show through your writing is key.
Tips on successful blog writing:
• Keep it simple
• Get through to your audience
• Always remember to connect with your readers
• Honesty and sincerity goes a long way
• Make sure your content has a clear and concise theme
• Write with conviction

Keeping these tips in mind builds a powerful foundation for successful blogging and committed readers. Remind yourself to constantly post and keep your site fresh. This also displays a sense of responsibility and drive.

Keeping up with Advertising and Marketing Updates

 

In the field of marketing many opportunistic marketers use social media as third party advertising strategies. These social media dashboards are being updated constantly with up-to-date- new advancements! Tweets, through third party dashboards, are set up to “tweet” in advance however, Twitter has now integrated an option to set up scheduled tweets!

Twitter’s Ad Products accounts now have the option to set up a specific date and time to post a “tweet”. Marketers have up to a year in advance in order to set up tweets for the future. These tweets also can be scheduled organic or as promoted tweets! This option isn’t solely for existing marketing or promoted Tweet campaigns but for new ones as well. This opens a new door for all marketers’ using Twitter to advertise their product or service. Planning your real-time campaigns at your convenience may be one of the best opportunities.

Each advertiser’s account now has a new “creatives” tab located on top of the navigation. Here is where the new format to schedule future tweets can be done.

Keep in mind, that while marketer’s all over the world are in different time zones, the user’s time zone will be presented in order to complete the process. This may be an important display because tweets will be able to be scheduled in increments of one minute up to a year in advance.

Understanding that the marketing and advertising industry is constantly changing, updating and adjusting new features it is important to keep up with them as well!

Social Media – Facebook Updates

With constant updates and changes to social media, Facebook has taken the leap by drastically changing its contest rules for business profiles. Businesses are now able to hold promotions and contests, without the use of a third-party app, on their own timelines.

Facebook announced they are allowing Facebook users to “like,” comment or create posts on a page as a voting method, or entering into a contest. As business pages were prohibited to do so, this no longer in violation of the rules.

Business Profiles are now able to:

  • run promotions right on their timelines
  • Accumulate entries by users posting, commenting, messaging or liking a page
  • Utilize likes as a voting tool

Facebook is taking social media advertising up another level however, another factor that might have been in danger of this new addition were the apps. These apps that were previously used for entering contests and even with the new updates are not dead and won’t be anytime soon. Actually, Facebook offers insight in order to decide between utilizing an app or business timeline for contest entries.

Through the use of apps, there is a higher branding strategy creating a more personalized experience for your viewers. Apps offer more space for content than page posts. Promotions are often run under apps in order to collect data securely. This may be more appealing to larger brands and advertisers.

On the flip side, promotion through a Page is more easy and fast. A big plus with Page posts are being able to be viewed on the News Feeds. People who have liked the Page can be promoted. This opens a broader audience viewing your promotions.

The great part is businesses will always have the choice of apps or their page to distribute promotions. Facebook’s Promotions Help Document briefly explained they want to make an easier experience for all sizes of businesses to create and manage promotions on Facebook. Facebook is looking to altering polices in order to align the needs of marketers.

Check 1,2,1,2! Are Your Facebook Posts Sufficient?

Facebook, whether you have noticed or not, has been constantly improving the approach company names can use to network and connect with their customers. Keep in mind when posting information publicly comes more than just making a post, but a strategic method!

This brief checklist was created to assist you with the most-important characteristics to create a successful post.

Facebook has such an advanced targeting system that should be taken advantage of. Did you that you are able to generate different messages for your different audiences you wish to target?

Facebook is now equipped to target page posts by:

Age

Gender

Interested In

Relationship Status

Language

Education

Workplace

Location: Country, State, City

You are given the opportunity to construct a precise message that truly addresses your specific audience, rather than distribute a copy of poor quality to those that may or may not even pause in their news.

Friendly tip: Asking questions is a great way to catch attention! Keep in mind: Don’t just throw out a question to get an answer. Conceive an answer based on what you wish to discuss and ask a question that will lead your audience there; or goes even further. Also, it is a great idea to attach different pages to bring into the conversation; this is just a simple click away when you tag them in your post.

Making sure you are picture perfect! In today’s remarkable social media such as, Instagram and Pinterest, displaying the visual desires of many is a prime example of turning images into clicks.

Distinct pictures are rapidly becoming an important aspect of brand marketing. It’s important to aim for images with a medium size dimension (the size of a pinned post on Facebook). The reason being is so that you can appear clearly on the newsfeed. Quick question to ask yourself; when scrolling through your news-feed, which do you tend to pause for most? A picture, or a typical status update? Exactly. It some-what relates to the option of reading a picture book or a 3 inch book.

Fun Fact: The marketing industries, for the first time, are setting aside a budget to social media’s establishment of imagery.

Marketing over Facebook still carries the same concept, connecting between exciting content. This concept will never change though will and has been evolving. Facebook will continue to develop the need for educational and enlightening topics.