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Posts tagged: Targeted Email Marketing

The Evolution of Targeted Email Marketing

Email marketing is a tricky (and relatively modern) concept; especially when it comes to the promotion of businesses that are trying to turn a profit. Targeted email marketing is, in essence, when a website or company sends out emails to their current followers in the hopes of developing interest in a new product. Sending an email is a fairly simple task, but targeting that message means that you plan on customizing or personalizing the email to fit a specific group of people. This is a bit more difficult.

In the past, targeted email marketing wasn’t considered to be an important contribution the spread of a company; mostly because companies would just send out mass emails without pondering the personality of their follower. Now, however, businesses are careful to target a specific audience. In doing this, they become more likely to make a sale. But, what got us here? Why are companies so eager to target the right people? Where did the idea come from?

Two targets have almost always been a factor: gender and location. In fact, most companies use gender as a portion of their targeting scheme. Location is even more often used because stores can’t come to you. Another targeting method that’s seen often, but isn’t usually a conscious choice, is emotional. This is harder to do in targeted email marketing, but possible. Certain colors and words set the mood. Blue shaden have been proven to encourage shopping and the spending of money.

And, even more currently, lifestyle choices are being used as a means of targeting. These can encompass a wide variety of things, such as offspring, style, technology, and spending habits.

Though expansion of targeted email marketing had been limited in previous years because of its difficulty to expand into certain topics due to professional boundaries, it is still a highly effective way to market your business.

First Five Stages of Targeted Email Marketing

Advertising a product, service or website requires using a useful promotional technique like targeted email marketing. This technique will always invite visitors to your site and boost up the sales. In terms of promotion, this technique is not so difficult at all. Read on and find out the five easy steps that need to be taken in order to help with your advertisement campaign.

 

Trace Target Email IDs

In order to get your targeted email marketing campaign started, this is one of the first and important steps. If your website features an opt-in form, it means it will perfectly be able to collect a list of addresses. To save yourself some trouble, you may also want to buy yourself lists of related email addresses or trade lists. These lists will have to be specific to your website, in fact, more attuned to what you are trying to sell.

 

Frame the Important Letter of Approach

If there are a variety of groups of people you are trying to reach, you may want to use a different letter to approach each. Using exactly the same letter will be useless as the request of the campaign could be lost. After you have traced several target groups, you can frame different messages. You can either email these to destinations of your email marketing, or post them online.

 

Create a Subject Line of Material

This is a vital step. You need to catch your customers’ eye in the words you are using to define the product. Targeted email marketing requires wooing the customers through the description of the item. The subject line needs to sound interest and something that will capture the customer. For best results, combine as many attractive words as you can.

 

Confirm Correctness in the Letters

Make sure you go over the email repeatedly to ensure everything is correct and makes sense. There is no room even for a single mistake in targeted email marketing, as the entire technique will go down the drain if a single mistake is found.

 

Least Speculation of Time to Be Involved

This emailing program should take up the least time possible. You need to know your targets and create a program, which does not take more time than the customer accessing it.

Benefits of Targeted Email Marketing

You’ve invested a considerable amount of time and resources into getting your website ranked high on the search engines. Now that you have traffic coming to your website on a regular basis you need to build a targeted Email marketing list. This list will help you generate even more revenue for your company but it needs to be done properly.

Elements of A Great Email Marketing Campaign
You need to get Emails from people who visited your website. By law you need these individuals to “opt-in” to receive Emails from you or it would be considered as “spamming” which is a major faux pas on the Internet. One of the most important items you need to discuss with the SEO Company helping you set up your targeted Email marketing campaign.

Components of A Great Email Marketing Campaign
Your website needs to provide visitors with information they need but it should go beyond that and encourage visitors to give their Email so you can send them some additional information free of charge. Examples of this free information could include but not limited to:

  • E-books
  • Video Guides
  • Additional Articles For Reading

The most important thing is not to make these messages sound sales oriented or that could actually turn off the client.

How to Leverage These Emails Once You Have Them
Getting the Emails from these visitors is only half of the challenge you now have to come up with a plan on how you intend to monetize these visitors. This is another item you must discuss with the SEO firm that is helping you rank your website. The targeted Email marketing must create a strong “call to action” in the mind of the reader to either make a purchase or follow up with you for more information.

Long Term Benefits of Email Marketing
Email marketing when done properly will give you access to consumers who are in your targeted demographic and since they visited your website it does not cost you anything extra to capture these visitors. You need to make sure the company you hire to do this Email marketing with is reputable and experienced to reap the maximum reward.

What is Targeted Email Marketing and will it help my Business?

Targeted email marketing is sending a sales email, marketing material or a newsletter to a list of people that has been created because they are seen as good prospects. There are various ways that the list may have been created but the key point is that they are not random email addressed but carefully selected because they are more likely to be in a position to make a purchase of your product.

Targeting
The prospects on the list are generally generated in one of three categories. People that are already your customers and you are marketing to them for additional sales. They have recently purchased a product or service from another source that are in the same category that you sell. They are purchasers that have made other purchases when made offers with this type of marketing.

Make a Compelling Offer
Targeted email marketing works but to work a compelling offer needs to be made. This needs to be easy to understand and things such as discount, free bonuses and money back guarantees. This type of marketing works best with one or two items only having a list of items does not resonate with many people that are marketed to in this way.

Presentation
It is important that the email you send is well written, easy to understand and looks great. Spending time in making it as professional and eye catching as possible will pay back a hundred fold in extra sales. If this isn’t your field then have someone else inside or outside your business do it instead using the details you supply. You might even consider outsourcing the whole process as it is not expensive and companies that specialize in targeted email marketing are able to offer campaigns targeting different groups.

Supply and Delivery
An area that many businesses fail to plan for is how to cope with the large influx of extra orders that a successful campaign can lead to. A little planning and discussion with suppliers can ensure that if you need extra items that they will be available quickly enough to be supplied to the customer in a timely manner.

How to Get Signups for Your Targeted Email Marketing Campaign

Signing up with an autoresponder and scheduling a year’s worth of amazing emails is a great step toward forming a long-term relationship with your customers and prospects…but how do you get those people to actually opt in to your email list?

Website Placement Strategies
One of the simplest ways to get signups is to put a place on your website that encourages people to sign up in exchange for some sort of bonus. It should be ‘above the fold’, or able to be seen on your website without any scrolling necessary. It should be easy, with no more than an email address and first name entered in order to sign up. And it should be on every page of your website, in the same place on every page.

Incentive is Everything
Few people are going to sign up for an email list no matter how amazing you make it sound — but if you give them a little extra incentive, you’ll find that they’re more than willing to sign up for your targeted email marketing scheme. Maybe the first email that they get when they sign up has a coupon or coupon code in it. Maybe they’re not signing up for “an emailing list”, but rather for a “seventeen part email course” on a subject related to your industry — and opting into receiving marketing emails just happens to be part of getting the course. Whatever you do, the stronger your incentive, the more signups you get. Just be careful that your initial emails are high-quality, useful-content emails or you’ll get just as many cancellations.

Offline Email Marketing?a
One of the least-used but most useful techniques for building readership is marketing your email list. Most cash registers, for example, allow you to put some short comment on the bottom of each receipt. Point out on your receipts that signing up to the email list will get you a coupon good for next visit. Or mention it in your newsletter. If you sell an eBook, mention in your eBook that more information on the subject can be had for free by signing up for the email newsletter.

The opportunities are limited only by your creativity — get your list built, and start profiting!

Targeted Email Marketing Can Do A Lot More Than Just Market

It’s right there in the name: targeted email marketing is pretty obviously about marketing, right? The whole point is to send your audience emails that encourage them to buy things so that you can make money…right?

Well, sure. Everyone wants to have money. But thinking of targeted email marketing as a source of nothing other than cash in your pocket is dramatically undervaluing this incredible tool. Really, when you have a list of people that regularly reads your emails, you don’t just have a marketing tool — you have a podium, and an audience.

We’re not telling you to go out and start spouting your political ideals or religious views to people on your email marketing list — that’s economic suicide. But there are a lot of things that your audience could be doing to help you other than buying your stuff, and there’s no particular reason not to ask them to do those things. What if your target market was out there:

Doing social bookmarking of your best content on sites like Pinterest, Reddit, and Google+? Not only does that activity automatically share itself with their friends and followers, but if a particular bookmark gets enough upvotes, you could end up with a traffic surge because you showed up on the front page of some list or other.

Posting testimonials and stories related to your product or service on Facebook, Twitter, or even their personal blogs? Every instance is another backlink to your landing page, making it the best kind of SEO: the free kind.

Affiliate-selling your products for a cut of the commission? Not every product can be set up to take advantage of that kind of thing, but if you can manage to win a few affiliate marketers by putting the offer out to your list, it’s pure profit on your end.

There are always ways that you can profit from someone’s actions rather than from their credit card numbers — and if you’re using targeted email marketing, there’s no reason why you shouldn’t. Just be creative and put the offers out there!

Targeted Email Marketing Tactics: The ‘X’-part E-course

A lot of people have difficulty trying to get more people on their marketing opt-in list, but that doesn’t mean that there aren’t ways and means. Lesson number one is always to offer something. Give your potential clients a reward, something that gives them a reason to sign up to you. Why? Simply, because adding your details for a company is nothing short of a pain in the backside if there’s nothing in it for you! All you really need to do is to ask yourself whether you would sign up yourself. If the answer is currently no, then you have some work to do.

For many people, finding the time to change the way you look at your email marketing efforts is somewhat tricky. There’s enough work on for most people already, without having to spend the time to find more! That’s why as lot of people look towards SEO companies to run a Targeted Email Marketing campaign on their behalf. This takes the work away from you, but it also ensures that you have someone who fully understands the importance of email marketing.

However, a lot of people want to maintain control of their marketing list. After all, you know your business, and therefore your customers better than anyone, so it should be you who deals with this side of the business. With this in mind, you need to ramp up your understanding of Email Marketing to ensure that you get the most out of your list, and to make sure that your list is big enough! How do you do this? One of the best ways is to take an E-course in Email Marketing – this is information delivered to you by way of several emails over a short period of time. Each topic relating to email marketing will be covered in individual emails which will really allow you to get to grips with how to tempt your potential clients into leaving their details with you.

Key to finding a good E-course is of course finding a good and Affordable SEO Company who can put you through the course. Once you are up and running on your course, you will soon find that operating an email marketing campaign was easier than you had ever thought possible!

Targeted Email Marketing, We’ve Got Your Number (It’s 91)

If you’re not already familiar with targeted email marketing, here it is in a mere sixteen words: surfers give you permission to send them emails, and you market to them with those emails. It’s called “targeted” because (presumably) people wouldn’t give you permission to send them emails if they didn’t want to receive them, and it’s called “marketing” because you intend to get them to purchase something.

So what does the number 91 have to do with targeted email marketing? Simple: 91 is the right number of days to send someone email. This is controversial, and the Los Angeles SEO company I’m ghostwriting this blog for probably doesn’t want me telling you this. They’d rather you never stop sending email to someone once you start, and there’s a couple of reasons why:

1) Lists look impressive when you can say you have 10,000 or 50,000 subscribers. If you drop a customer after 91 days, you probably won’t ever reach those numbers.

2) Emailing lists are generally charged by the number of people on them — so those big numbers mean more money for the company administrating the list.

But the reasons why 91 days is optimal for you, as a small business doing targeted email marketing, are pretty decent:

1) Emailing lists are generally charged by the number of people on them. You don’t need to spend money sending emails to people that aren’t paying attention to your emails anymore.

2) If people haven’t purchased anything from your emails after three months (90 days), it’s time to hit them with one last, super-amazing jaw-dropping offer on the last day — the 91st day — and if they don’t respond to that, drop them like a bad habit.

If they do reply to an offer, make sure that as a part of that offer, they sign up for your other mailing list — the one for people that have been proven to reply to offers. THAT mailing list, you should keep people on forever, because once people have proven that they’re willing to buy from you, they’re much more likely to buy again…and again.

3 Dirty Tricks for Targeted Email Marketing Success

The sheer volume of details involved in marketing your product or service online is overwhelming. Even a relatively small area within internet marketing — like targeted email marketing — has a breadth and a depth that requires it’s own separate level of mastery. If you want to get the most out of your targeted email marketing campaigns, you need to go above and beyond the basics. Here are a few dirty tricks for optimizing your targeted email marketing:

#1: Use Your Squeeze As a Roadblock

It’s one thing to have a squeeze page — that’s just a more-or-less single-purpose page designed to get people’s emails for your email marketing. But the truly dirty will create a website that has something people want, and force them to sign up for their email marketing list in order to get to that thing. Whether it’s a coupon for 50% of one item at your store or it’s a choice bit of hard-to-find information about rooting your tablet, forcing someone to be squoze in order to get what they want is a choice method of expanding your list quickly.

#2: REALLY Target Your Emails

Yes, it’s part of the name — targeted email marketing — but when you really get dirty with it, it’s an entirely different game. You can, in almost every modern autoresponder, separate your audience by race, gender, socioeconomic status, and basically any other information that you can get them to give you. Start a poll, gather what you can, and target every segment of your audience as carefully as you can. The more you feed their belief system, the more they’re likely to identify with you and buy your stuff. Yes, this takes extra work, but the dividends are huge.

#3: Emails Aren’t Just Emails Anymore

You may have gone in for a mobile website design on your squeezepage — gotta get that list from every possible source — but don’t forget that nearly as many people read their emails on a mobile device these days as read them on a desktop. That means that your emails have to be short, sweet, and full of white space as well as informational, relevant, and with a strong call-to-action. That can be a tough balancing act, but learning to pull it off will increase your open rate significantly.

Traffic Doesn’t Matter If You Are Not Converting: The Power of Targeted Email Marketing

Everyone knows that you can’t make money online if you don’t have traffic coming to your website. It’s such a fundamental law of internet commerce that it’s easy to read it as “if you have traffic, you will make money” — but that’s like saying if you have eggs, you have a quiche. There are other ingredients in the equation. The most difficult for a young website to master is the ingredient of conversion — convincing a surfer to click on the button that gives you money.

That’s where targeted email marketing comes in — it gives you hundreds more chances to get any given visitor to open up their wallet and give you cash. By convincing a surfer to leave you their email address and permission to use it, you’ve opened up a continuous fishing line from your hands into their wallet. Sure, any given person you send emails to might only read 5% of them and might only click ‘buy’ on 5% of the emails he opens, but it’s a game of numbers.

If you have a targeted email marketing campaign that adds an average of 500 new addresses per month, and you keep it running for five years, you’ll have about 30,000 names on that list. If 1,500 of them read any given email and 75 of them buy from the email they’ve opened, you just made 75 sales you never could have without your email marketing system in place.

And you can repeat the cycle every week or two indefinitely. 75 additional sales every two weeks turns into more than 1,500 extra sales every year — so as long as your individual sales are noticeably profitable, you’ll see the difference very quickly.

So how do you get people to give up their email addresses? Start by signing up for an autoresponder service and building a set of emails that they will receive. Theme it around some sort of relevant problem-solving information. Then add the ‘sign up here’ link to your website. If it’s getting ignored, consider adding a web presenter to point it out to passing surfers. Then it’s just a matter of building the list and keeping up with the emails as they go out.