1-866-930-0367


Posts tagged: video marketing

Affordable SEO: Get the Most from Video Marketing

Videos are a great tool to show a product or how it is used but how can it be used as a marketing tool?

Search Engine Optimization for Videos
Search engines deal with words not pictures so to ensure your video searchable then proper affordable SEO techniques need to be used. The title of the video should include the keyword that is most appropriate.

The description of the video should also include the keyword that you are targeting. It should be positioned in the first sentence of the first paragraph to be most effective. The description should be as complete as possible and give information on your product, why it should be bought and your website.

Location Information
The best technique in affordable SEO to include location information is by adding it to the keyword in the description. This has maximizes the overall SEO value and helps to also make it visible in searches that are narrowed by location.

Including a telephone number can also prompt people that are searching to click your link. There is only a limited amount of information returned in search results so to be seen it needs to be in the first 150 characters of the description.

Links
Links help to increase the ranking of your entry in the search engine results for the keyword used. The more links to quality trusted websites that point to your video the better you are ranked. When people link to your links the value also increases. This is an affordable SEO technique that can be applied to all areas.

You can help the process by uploading your video to video sharing sites and linking to these with your blog. Social media is also great to build links so having social media accounts like Facebook, Pinterest, Twitter, LinkedIn and Google+ let you start the process of creating a web of valuable links.

Interesting video content is very valuable and can be a great marketing tool that generates interest in your product and in your brand. Producing a video of acceptable quality just requires a little practice. The latest generation smart phones and digital cameras have the ability to record content with good quality.

Utilize new technology: Video Marketing

 

Video media is a new technology brought to search engine optimization. Over the past few years video technology has grown to be another tool used to enhance higher visibility on major search engines.  In earlier years, the use of a video was solely another form of social media marketing. The difference between these two uses of video technology is speech recognition technology. Google audio indexing was introduced prior to search platforms in 2007. Search platforms were operated based on audio content and keyword content of title tags in order to search through videos. In relation, video SEO strategies placed a video on a hosting website, such as Google Video or YouTube in order to increase higher visibility. These videos link back to the original video page placed on client’s home page, bringing more traffic to your site.

What use to be known to digital marketing companies was, Google was unable to index media content. Uploading or creating any sort of video technology was thought to be destructive for Google’s search spiders; however now with new technology, more and more SEO companies are recognizing there is more to an online strategy with video marketing! Utilizing video SEO for search engine optimization will enable websites ahead of the game!