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Taking Advantage of Custom Blog Creation on Your Small Business Blog

When you hire a company to perform custom blog creation for your business, you get a direct line of communication with your client base — but you also get a powerful marketing tool that can win you a lot of search engine traffic. It’s no secret that blogs are commonplace business adjuncts these days, bringing visibility and sociality to a corporate website that may not offer either one innately.

Visibility
The thing about custom blogs is that they give you a place to write passionately and intelligently about your business — and when you do that, you have a tendency to write things that other people interested in your business will search for. Say, for example, someone searches Google for the phrase “direct line of communication with our client base”. Now the chances are good that there are several other websites out there that feature that phrase — but probably not so many that this very blog post won’t show up in the first few pages, and we’re really not even trying.

That kind of thing happens every day as a regular consequence of blogging.

Sociality
There’s not really a lot of reason for some random person to go and link to your homepage on Facebook or Twitter unless you’ve done a phenomenal job of wowing them. But when you put interesting, emotional, controversial, useful, or jawdropping content on your blog — and you should be shooting for at least one of those with every blog post you make — they might. Even moreso if you put a Like, Tweet, Pin, Digg, or other social media button on every blog post you make.

How Much to Blog
Some of that depends on the details of your custom blog creation. Various plugins can change the SEO quality and other details of your blog posts, allowing you to blog less often but to more effect. If you just open up WordPress and start typing, you’ll want to blog almost daily. With a blog created for SEO purposes by an SEO company, once a week should be more than sufficient. Just remember to stay interesting and relevant, and more than anything else, post like clockwork, even if that means writing a bunch all at once and scheduling your posts weeks or even months ahead! (Full disclosure: this post was written on July 15th, 2013. It will be posted on September 29th, 2013. That’s what we’re talking about!)