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Targeted Email Marketing And The Jaw Dropping Power of…

If you’re even tangentially aware of the incredible things that a solid targeted email marketing campaign can do for your website’s sales, you’re hanging on that ellipsis, wondering what could make such an incredible tool even better. If you’re not sure why you should care, let me explain it to you.

Targeted email marketing isn’t a form of website SEO — it’s an entirely different way of extracting additional money from a website that’s already getting traffic. In short, it’s a system of collecting Email addresses, usually by offering something in exchange for the Email address, and then sending Emails out to that list of addresses. At first, the Emails are strictly informational, full of content just like a blog post. Later, once you’ve gotten people used to paying attention to your Emails, you inform people of the latest offer/product/service that you’ve got going on, and they buy it.

website SEOThis works incredibly well, particularly on people that have already purchased your products before. Every targeted email marketing list is a small supply of ready-and-waiting customers that you don’t have to drive to your website — they’re already there!

So, time for the big reveal. If you haven’t guessed already it’s…

Powerful Titles!

Quite simply, no matter how carefully you’ve targeted your emailing list, no matter how amazing the content within your emails, if you can’t get people’s attention with the title, you’ve got nothing.

Crafting a great title is about creating intrigue. People love ‘Top X’ lists, so that’s a standard, but creativity is the key when it comes to titles that make people think. Whether you do it by leaving out a critical word (see above), or by contrasting two things that you wouldn’t think go together, or simply by offering something that the reader doesn’t believe he can obtain, anything that makes the recipient say “I need to know more” is success, and anything less is failure.

The Internet is full of great lists of successful email and direct-mail titles of the past, and it would behoove any dedicated practitioner of targeted Email marketing to check them out and get inspired — a great title makes all the difference.

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