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Targeted Email Marketing Can Do A Lot More Than Just Market

It’s right there in the name: targeted email marketing is pretty obviously about marketing, right? The whole point is to send your audience emails that encourage them to buy things so that you can make money…right?

Well, sure. Everyone wants to have money. But thinking of targeted email marketing as a source of nothing other than cash in your pocket is dramatically undervaluing this incredible tool. Really, when you have a list of people that regularly reads your emails, you don’t just have a marketing tool — you have a podium, and an audience.

We’re not telling you to go out and start spouting your political ideals or religious views to people on your email marketing list — that’s economic suicide. But there are a lot of things that your audience could be doing to help you other than buying your stuff, and there’s no particular reason not to ask them to do those things. What if your target market was out there:

Doing social bookmarking of your best content on sites like Pinterest, Reddit, and Google+? Not only does that activity automatically share itself with their friends and followers, but if a particular bookmark gets enough upvotes, you could end up with a traffic surge because you showed up on the front page of some list or other.

Posting testimonials and stories related to your product or service on Facebook, Twitter, or even their personal blogs? Every instance is another backlink to your landing page, making it the best kind of SEO: the free kind.

Affiliate-selling your products for a cut of the commission? Not every product can be set up to take advantage of that kind of thing, but if you can manage to win a few affiliate marketers by putting the offer out to your list, it’s pure profit on your end.

There are always ways that you can profit from someone’s actions rather than from their credit card numbers — and if you’re using targeted email marketing, there’s no reason why you shouldn’t. Just be creative and put the offers out there!