Targeted Email Marketing vs. Microblogging

There are many benefits to targeted email marketing. Some of those benefits are shared by microblogging- Twitter, Facebook, etc. However, a good email campaign will overshadow anything you can do in 140 characters and everyone that you send your material to has already opted in. Here are the benefits of targeted email marketing vs. microblogging.

Potential customers have opted-in

On microblogging sites you will slowly develop a following that will soon delete you or ignore you if all of your messages revolve around a sales pitch. With targeted email marketing you have already overcome that obstacle. Each recipient has already filled out a form that suggests that they wish to hear about your upcoming offers. This form also gave you plenty of demographic information to work with. You can target certain age groups or gender sets with your offers. All of this decreases the chance that your email will be deleted or ignored.

Targeted email marketing can be automated

Targeted email marketing can be easily automated or handled by an experienced company. All you need to do is subscribe to a good autoresponder service. If you are not a good copywriter, hire someone to fill your ads with appealing copy. Edit their work to ensure that the subject line is enticing enough to get the receiver to open the email. The subject line is the deciding factor in the decision to delete before reading for over 90% of recipients. With any microblogging approach, you have to maintain it daily. The lost time usually does not make up for itself in sales or traffic to your site.

Internet marketing is very important for any company, but especially so for any web based commerce business. There are many approaches to create traffic and a buzz about your company, but targeted email marketing is one of the most surefire, low return on investment methods available to everyone. Creating email leads that generate sales is crucial to the livelihood and longevity of your business. That is not to say that you should ignore microblogging completely. As with any internet marketing campaign, you have to take a holistic approach. Each step compliments the other.

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment