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The Benefits of Social Bookmarking

Social bookmarking is an interactive technology that allows users to store, classify, rate, comment on and search links to any websites or blogs within a close environment. Examples of social bookmarking sites are Facebook, Twitter and Myspace among many others. What is unique about social bookmarking sites is that it does not use search engines instead, it uses links through the site’s community of registered users thus transforming the navigation to a social experience.

Social bookmarking is a popular way to locate, classify, rank and share internet resources. The difference between a normal website and social bookmarking site when it comes to bookmarking of pages is that web browsers have the ability to bookmark pages only for those links that are tied to a browser or a computer. This means that if the computer or server is not online, there is no way to bookmark or access those sites.

On the other hand, social bookmarking sites allow you to access the site by means of an online account. This is effective since even if you are not logged on to the account people can still bookmark your site thereby increasing the traffic on your site. This is a new way to share new sites to a much broader audience.

Now, people save bookmarks as favorites to a public website so that they can be accessed from any computer or can be shared with other people. People can also bookmark the sites which are called tags to find a bookmark in most social bookmarking websites. This means that if you encounter a page that interests you, you can save it on your site so that you can share it with others thereby increasing the probability of that site will be bookmarked by other people as well.

Social bookmarking is a very simple way to ensure that your website is noticed and marketed to the right group of people. If you use your social bookmarking sites well and couple it with most major search engines such as Yahoo!, Google and MSN, then you will increase or drive the traffic more on your site.

It is a known fact, that these search engines give more weight on the content of the website in order for your website to have a first page placement of the search engine. Submitting your site on social bookmarking sites therefore allow you to generate greater volume of traffic to your site.

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