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The Cutting Edge of Small Business SEO: Going Social

Small business SEO hasn’t changed a whole lot in the past few years. You get your small business website, you find some decent keywords with good traffic, and you localize them by adding a word or two describing the location the business is in. People search for the keywords with the town name attached, they find the small business website, and they know where to go to get what they need. Simple as pie.

But as social media like Facebook, Twitter, and the like have began to hold massive sway over the Internet, small businesses started realizing that people were making serious money by gathering followers and pointing them toward their stores. As some were wildly successful with this, SEO companies started to take notice. Today, the cutting edge of small business SEO has less to do with keywords and backlinks (though both are still critically important), and more to do with going social.

So how does an SEO company drive social networking through a website? There are a few ways. The most obvious is setting up social accounts on Facebook, Twitter, YouTube, FriendFeed, LinkedIn, MySpace, and a half-dozen other major social networks. Then, you simply start telling people about those accounts. If they like what you do, they’ll Like, +1, Retweet, and otherwise start spreading the word about you.

But that’s just the beginning. There are hundreds of social resources on the Internet, from the obvious social networks to secondary areas like social bookmarking, Web 2.0 properties with their built-in social nature, and video marketing on sites with social elements. The more places your company and product show up, the more you’ll have the opportunity to be judged by the masses.

Assuming your business model revolves around producing a quality product and having excellent customer service (it should) and you find someone to market for you that has a bit of pizzazz, you should be able to do well in the social market — and for a small business, that kind of social proof is today’s equivalent of the all-star-athlete endorsement of yesteryear.

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