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The Importance Of A Press Release Service

A press release is usually a one page document meant to let as many people know about a new product or service as possible. How do you create that press release and make it seem newsworthy to various media outlets? That completely illustrates the importance of having a press release service on retainer. A press release can be used to create backlinks and drive traffic if it is written and distributed correctly. A good press release service should be able to offer both copywriting and distribution services to you.

A press release service will be able to take your company’s upcoming event or product launch and make it newsworthy to the world. If the content that is written sounds like a sales pitch, most news and press release companies will not publish it or refuse to accept it in the first place. Writing a press release borders on being an art form. The copywriter has to walk a tightrope between news and company promotion. One misstep and the whole thing has to be scraped and the writer will have to start all over.

The other aspect of a press release service to be considered is their distribution process. Most will not tell you exactly what websites and wire services that they will use, but you can get a general idea of their strategy. If the service is worth its salt, the company will use a web-based approach while making attempts to get your press release into print. You will want a minimum of several dozen websites to release your press release to optimize the organic SEO effects for your site. The sheer volume of submissions needed can be tedious and overwhelming for an individual. A press release service can automate the process for you and free up a lot of your time.

A well prepared and distributed press release can boost your organic SEO beyond your imagination. A solid and reputable press release service will take the angst out of the process. There is no reason to feel that you are alone when trying to SEO your website. By hiring out some aspects of it you will accomplish your goals faster and more efficiently.

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