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The Many Business Benefits of Regular Blog Posting

Attract More Traffic
It’s a simple mathematical law: the more pages on your website that are filled with high-quality content, the more natural search visits you’ll see in your Analytics. That’s because each unique article that’s meaningful to your business will quite accidentally end up having a few long-tail keywords that people are actually searching for. You don’t need to do research to find these keywords; they’ll come up as a natural part of writing passionately about the industry you’re a part of and the products and services you offer.

Attract More Traffic Deliberately
If you DO get into keyword research and deliberately develop a blog posting style that can incorporate those keywords naturally and simply, you can drive traffic quite deliberately as well. In addition to the coincidental long-tail keywords, you can focus on the deliberate, shorter keywords, and nail serious traffic that way.

Demonstrate Your Competence
One of the greatest challenge for startup businesses is establishing themselves as authorities in their field. There’s few better ways to do that than writing about your products, services, industry, and expertise — and there’s no better place to do that than on your blog. When someone visits your blog and they find a mixture of useful how-to posts, recent industry news, changes within your company, and details about what you do best, they’ll see how competent you are, and you’ve just overcome the their reservations.

Develop a Following
If you can write your blog posts in a way that encourages a response from the reader — perhaps in the comments section, perhaps in a social media venue — you’re developing a following. In business speak, that’s called “building a brand”: making yourself a strong entity in the customer’s minds and carving a place for yourself in their thoughts. At the positive end, you may even get social mentions and shares, which help your SEO (again) as well!

Give Browsers a “Home” For Your Brand
When your blog kicks butt, you have a ‘targeting system’ that you can use from almost any webspace. It doesn’t matter if you’re marketing to teenage moms on Facebook or to black senior citizens on Twitter, if you post often and passionately on your blog, you’ll have at least one page that’s the right page to send them to in order to further interact.