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The Smart Money is on PPC Management

There are a lot of routes to Internet business success – many of which are slow, require monstrous luck, or will slowly eat away all of your time until your family and friends have abandoned you to be stuck in the Web forever. There are a few routes that don’t have any of those problems, but they tend to cost quite a bit of money. Organic SEO performed by a pile of qualified experts will drain your wallet long before the backlinks kick in enough to start bringing money back in.

The other path to solid traffic is advertising, and right now there’s no better advertising — when it works — than pay-per-click advertising. The facts behind the system are pretty simple: you pick a keyword, you tell the system what your maximum bid for that keyword is and how much you want to spend each day. Then, when someone searches for that keyword, they see your link in the “sponsored links” box. If they click on your link, you pay an amount up to your bid (usually a few cents less).

From a business perspective, all you need to do is make sure that the cost of your total bids is less than the amount of money you make on an average day from all of the traffic your PPC advertising brings in. Sounds simple enough, but it’s not. There are dozens of pitfalls you can fall into, ranging from problems with the keywords you chose to the advertisements you put up to the ability of your sales page to actually convert the traffic into buying customers.

That’s why the smart money isn’t just on PPC advertising, but on PPC management. PPC management means outsourcing your PPC campaigns to a group of experts that know the PPC industry inside and out — people who can avoid the aforementioned pitfalls and make sure your income exceeds your outgo.

With a PPC management team on your end, you will end up spending more money than you did when you tried to run PPC advertisements on your own — that’s undeniable. But you will also make more money than you did running them on your own, to the point that your bottom line will love you for making the move to a PPC manager.