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There is No Substitute for Custom Blog Creation and Regular Blog Posting

There are a lot of parts of a typical SEO campaign that are kind of replacable. You could, for example, get backlinks through social bookmarking instead of by directory submission. But custom blog creation followed up by regular blog posting — there’s nothing that can replace that.

Custom blog creation is unique because it has an effect on your web presence that nothing else can achieve. In fact, it has a few of them.

First, a custom made blog that you post regularly to gives your website continuous content. The search engines love new content, and with regular blog posting, you’re giving it to them. Assuming your blog is hosted on the same domain as your main content, every new blog post will give your landing page a bit of it’s ‘new content juice’ and keep your landing page higher in the rankings.

Second, a custom blog allows you to control your internal linking structure, which is a complex way of saying you can use it to tell the search engines which keywords to hook to which page. If, for example, you have a landing page about poisonous mushrooms and another about magic mushrooms, you can use a blog to link several keywords related to poisonous mushrooms to the poisonous page. Then, the search engines will see, “hey, all of the poison-related keywords go here…so should we!”.

Third, every blog post offers you a chance to expand your sales funnel. Write the blog entries well, and other people will link to them — and thus, to your website. This is why many businesses go out of their way to create particularly attitude-laden blog posts — because a funky outlook can make people more inclined to link to you.

Finally, blogs are a top-tier method to perform reputation management. Because every blog post is you — your story, your knowledge, your expertise — every time you put something out there, you’re giving your potential customers further evidence that you’re the person they should turn to for all of their (for example) mushroom-related needs.

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