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Thinking Rich And The True Meaning of Affordable SEO

There’s a reason why most Internet Marketing forums and websites have just as much time devoted to financial or business self-help as they do to details like mobile website design — it’s because getting started in an online business takes a particular kind of attitude. Or rather, it takes a specific kind of attitude to succeed.

The chief attribute of people who succeed online is that they think ‘rich’. In other words, they know the value of their money, and they don’t waste it. They know the difference between an asset (something that creates more money) and a liability (something that costs money.) The famous example is a car — many people think of a car as an asset, but it’s a liability, because it costs money (gas, repairs, etc.) without making money (except when you sell it, but even then it won’t make nearly as much as it cost.)

SEO can be either an asset or a liability, depending on a lot of circumstances. You can pay a company to get you ranked for the wrong keywords, or you can pay them to get you ranked and then not have a website that converts traffic into sales. On the other hand, you could turn over a small fortune and find that you’ve earned it back at the end of the month because you got a flood of visitors and turned it to a continuous stream of sales.

What does it mean, then, to have affordable SEO? It certainly doesn’t mean the absolute cost of the operation, because if the work fails, it doesn’t matter if you spent $5 or $5000 — your RoI is zero. When it comes to SEO, affordability is answered by one simple question: did it make you more money than it cost?

The question is harder to answer than it seems, because SEO is cumulative. Your first few months of SEO might seem like total flops, but then in the third month it picks up and by the seventh month you’ve made quadruple your total investment and you’re still building on that.

People who think rich look for a company who can do SEO right — who has a reputation for doing SEO right — and then they commit with the understanding that in the end, their expenses will be more than paid back. In the end, they are the ones who succeed.

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