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Three Simple Website Tricks To Take Advantage of Local Internet Marketing

Local internet marketing is a set of techniques that a website SEO guy can use to make sure that, when someone searches for something related to your business and puts in a place name local to your area, they see your website. It’s an amazing tool for getting real people inside your real brick-and-mortar store, because these days real people look up everything online before they drive into town to get stuff done.

There are several things you can do off-page to make sure that search engines correctly place your business geographically. But there are a few things you can do on your site to accomplish the same goal.

Put Your Address In Your Footer
Having your full address appear on every page of your website is a strong way to inform the search engine spiders of your business’ real world location. If you just stick it in as part of your site’s footer, it’ll show up automatically on every page without you having to remember an extra detail, and it will look natural to surfers at the same time. The same goes for your local phone number — 800 numbers are all wonderful and good, but they don’t tell the search engines where you live.

Ask Your Customers For Reviews
Every time a customer interacts with your webpage, they should get a nudge toward a review site. Avoid Yelp, because Yelp doesn’t post reviews that were solicited — but Bing, Yahoo, Google, Amazon, and other review sites certainly don’t mind. And even if you get the occasional bad review, that’s actually a good thing — it lends credibility to the good reviews. Part of the review process involves telling the review site where you live, which is another source the search engines will use to place you.

Have a Separate Landing Page for Each Branch of Your Store
If there’s a Jay’s Farm Stand in Aberdeen, Washington and another one in Olympia, Washington, there should be a landing page for the Aberdeen branch and another for the Olympia branch. Each should have it’s own address and local number listed, and each should have it’s own separate reviews. That will help the search engines establish which searches should be directed to which locales.

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