1-866-930-0367


Using a Press Release Service to Get The Word Out

There are two distinct parts to getting a press release out there. First, you need to have someone who is very skilled in writing them — to write them. That’s because so many press releases hit the aggregation sites every day that any given one of them has to be exceptional in order to get any attention at all.

But equally importantly, you need a press release service to disseminate your press release to as many different outlets as possible. Not only is it slow, repetitive work to try to submit a press release to a dozen different sites, but chances are you don’t know as many relevant sites as a press release service does. The more sites a press release is passed along to, the better the chances that some journalist somewhere will pick it up and run with — and the more backlinks it will earn.

But that’s far from everything. Check out some of the other reasons why you should use a press release service:

  • A talented press release service will do basic SEO to your press release before they submit it, making sure it has the potential to rank well for business-relevant keywords.
  • Between the plethora of sites they’ll submit to and the chance that the release will rank well for some decently-searched keywords due to their organic SEO efforts, a press release service will dramatically improve the traffic driving power of any given press release.
  • Any decent press release service will make sure your story gets indexed on Google News, Yahoo News, Bing News, and so forth. That’s a very challenging task to accomplish on your own, and it’s worth it’s own small wave of traffic.
  • Such a service will also make sure to have an RSS-friendly version of your press release available, adding an entirely different substrata of news readers who stick entirely to RSS feeds available to you.
  • Finally, though this is admittedly a longshot, using a press release service dramatically enhances your chances of getting picked up and played by a major news source. It goes from “winning the lottery” to “being the seventh caller”. Still not terribly likely, but hey — every chance at that kind of exposure is one you want to take.

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment