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Where Blog Posting Fits In

Blog posting can be a very effective piece of an overall internet marketing campaign. The question often arises as to how to effectively use blog posts and what are the real benefits of them in the first place. Blogging and microblogging have begun to revolutionize how people communicate and relate their ideas, desires, and, most importantly to you, the products and services they have to offer.

There are many types of blogs, some researchers claim there are 13 to be exact. The ones that people are most familiar with are company blogs and those ”microblogs” like Twitter and MySpace. A company blog can be used to great effect if the blog posting is good and offers something that the reader can use. Usually your readers will be looking for some sort of tip or advice on how to accomplish a goal. Of course, your goal is to convert a sale. Every one can be satisfied if you offer solid content. You can offer the tips that the reader is looking for and add a subtle sales pitch at the same time. By offering what the reader is looking for you are building trust in your website and the products/services that you offer. Trust equals sales.

Blog posting to ”microblogging sites” can be used to offer quick discounts on products or services and haul in some quick targeted traffic. Twitter only allows 140 characters, so you have only a few words to convey your meaning. The downside to microblogs is that you have to build a following. You can only do that by being as exposed as possible through other aspects of organic SEO and SEM.

Trying to figure out where blog posting fits in can be quite a conundrum. Essentially posting to your company blog and other blog sites offers you a greater internet exposure and can help with organic SEO if you post comments to relevant blogs. Gaining backlinks on related sites will slowly and naturally build your page position. When used as a part of an SEO campaign, blog posting can bring you many benefits.

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